Category:
Local Marketing Campaigns

Timberland is always thinking outside the shoe box — even when that means expanding past just shoes. As the brand ramps up its own national marketing efforts, it has the goal of becoming the largest, most sustainable outdoor lifestyle brand on planet Earth. The strategy, focused from toe-to-head, means shifting from a shoe company (where its iconic yellow boot takes the spotlight) …

While ad agencies spend months honing brand messaging, and product engineers tweak designs over years, retail marketers can quantifiably engage their network in about a week with Promoboxx. So why aren’t they? “We want to wait until Strategy X is implemented.” Do you know your customer turnover rate? While you look that number up, you’ve …

Yesterday, one of Boston’s most beloved sports heroes and Patriots’ QB, Tom Brady, gave his brand new red 2015 Chevy Colorado that he received after being named Superbowl MVP to his teammate Malcolm Butler, who was responsible for the game-winning interception in the last seconds of the fourth quarter. Okay, so maybe we have some …

“I can’t sell you this bike.” Trek’s Retail Marketing Manager, Jeremy McKinley, set the stage during his Aligned Conference session by underscoring independent retailers as the only avenue for purchasing a new ride. He needs these retailers to succeed, so he provided retailers with local mobile advertisements via Promoboxx Local Ads. With Promoboxx Local Ads (formerly known as Match), national brands, like Trek, …

The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. …

A company with over $6 billion in yearly revenue only makes a strategic move after it has been thoroughly considered. Recognizing independent retailers as the brand’s sales fulcrum, Mohawk Flooring has been equipping them with the right tools to make for a better network of business people. In this industry, it couldn’t have come sooner. Flooring companies …

It was my privilege to host the Bleeding Edge: Mobile Strategies for Retail Marketing discussion panel at this year’s #AlignedCon. Our three panelists, Jeff Peden CEO of CraveLabs, Raj Aggarwal CEO of Localytics, and Matt Talbot CEO of GoSpotCheck, are all notable players in the cutting edge of digital marketing. Here are some of their key insights on mobile …

More and more brands are discovering Promoboxx’s power to generate new leads – and they love it. Today, let’s take a look at how you can benefit too.   How Can Promoboxx Help You Generate New Leads? Lead generation (often referred to as lead gen) is a big opportunity in standard and advanced campaigns on …

Whether you are a sports fan or not, you cannot avoid the event that everyone is talking about in the media, radio, online publications, newspapers, magazines, etc! Most importantly, this sporting event is in people’s conversations from all around the world, of all ages. It is actually pretty amazing how one event can have such …

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