Retail Marketing News

Welcome to Retailers Rule!, the interview series that shares key retailer insights into digital marketing that help them better connect and align with the brands whose products they sell. For this special edition of Retailers Rule, we spoke with Erin Engelson, Assistant Marketing Manager for Marathon Sports: an acclaimed Boston staple, one of the best …

The state of retail is in flux, with e-commerce on the rise and big-box chains on an increasingly noticeable decline. For brands, this means that it’s becoming more challenging to reach local consumers in a meaningful way. National brands looking to receive more exposure locally should rethink the way they provide their specialty retailers with …

Whether internally built or provided by a third party like Dropbox or Widen, digital asset management (DAM) platforms are failing both the brands who seek to create consistent messaging at the local level and their retailers who want easy access to brand content to help bring customers in-store. The three largest issues they face are: Low …

The Aligned Conference is back for year three! This time, we’ll be making the move to District Hall in Boston’s Innovation District. Join digital trade and retail marketers from national brands as we talk shop and strategize how to best develop and nourish digital marketing alignment between brands and their local retailers. Be a game …

Here at Promoboxx, we LOVE our retailers, and keeping them engaged in our platform is very important to us. Meeting retailers’ needs is key to having engaged users, which is why we started the Retailers Rule! interview series to share retailer insights across industries and help to better connect them with their brands. Our latest …

I recently found myself in search of a new pair of Adidas and, after starting my search online, was led down two entirely different paths to purchase: that of a big-box retailer (Sports Authority) and that of a local independent retailer (Marathon Sports in Wellesley). When placed side-by-side, these two retail experiences further opened my …

These days, what does the auto shopper path to purchase even look like? I think it’s safe to say that it’s no longer clearly definable, and it’s time to revisit our assumptions and rework the road map. I recently set out on this path to purchase myself, traversing the waters of online research, national marketing, …

For their Seasonal Colour campaign, Converse Canada focused on a digital and mobile strategy with their local retailers. With this campaign, Converse wasn’t seeking to redefine the Chuck Taylor All Star high-top sneaker we all know and love. Rather, they sought to take the celebrated classic and add a splash of bold new colors for the …

With #SmallBusinessSaturday on November 28, what better time to highlight the immense effect that independent retailers have on the local economy? Started in 2010, Small Business Saturday was created to highlight small business and encourage consumers to shop at the local, independent retailers in their neighborhoods. Since its launch, Small Business Saturday has been wildly …

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