Brand & Retailer Interviews

With Aligned just over a week away, we invite you to get to know one of the conference’s featured brand speakers: Kim Hoey, Sr. Marketing Director – Running Division at Mizuno USA. Mizuno is a global corporation that specializes in a wide variety of sports equipment and sportswear, from golf and baseball to skiing and …

With Aligned just a few weeks away, we invite you to get to know another one of the conference’s featured brand speakers: Leslie Hagan, Merchandising & Trade Communications Manager at GE Appliances. As many of us know, GE Appliances is an iconic brand with a long history of supporting their local retailers. Although a large company, GE Appliances still …

With Aligned less than a month away, we invite you to get to know one of the conference’s featured brand speakers: Mollie Surratt, Senior Director of Public Relations, Social Media & Content Marketing at Mohawk Flooring. Mohawk Flooring is a leading global flooring manufacturer. During the past decade, Mohawk has transformed its business from an …

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Nate Julian of Al’s Sporting Goods. Over the course of our conversation, we talked about trends in the outdoor industry, utilizing digital channels to reach target demographics, and telling …

With Aligned less than a month away, we invite you to get to know one of the conference’s featured brand speakers: Kent Hawkins, Channel Marketing Manager – Americas at Arc’teryx. Founded in North Vancouver, British Columbia, Canada in 1989, Arc’teryx is an outdoor apparel and hard goods brand. The brand is driven by a focus on …

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Jerry Haggerty, owner of Jerry Haggerty Chevrolet (based in Glen Ellyn, Illinois). Over the course of our conversation, we talked about the diminishing returns of traditional advertising, having content …

To call Nissan’s approach to dealer marketing robust would be an understatement. With support and alignment as the foundation, Nissan’s tagline “Innovation that excites” has proven to truly be a top-down strategy. By building both award-winning cars and their dealers’ digital marketing capabilities, Nissan has honed efforts in the name of a consistent brand experience …

Many local retailers are successfully doing digital marketing, but a large number are being left in the dark. Without proper education, guidance, or resources from the brands they sell, retailers can feel lost, unable to promote their brands digitally and continue to grow their businesses. To offer retailers an assist, we created ShopRescue, a free …

Welcome to Retailers Rule!, the interview series that shares key retailer insights into digital marketing that help them better connect and align with the brands whose products they sell. For this special edition of Retailers Rule, we spoke with Erin Engelson, Assistant Marketing Manager for Marathon Sports: an acclaimed Boston staple, one of the best …

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