Brand & Retailer Interviews

It was my privilege to host the Bleeding Edge: Mobile Strategies for Retail Marketing discussion panel at this year’s #AlignedCon. Our three panelists, Jeff Peden CEO of CraveLabs, Raj Aggarwal CEO of Localytics, and Matt Talbot CEO of GoSpotCheck, are all notable players in the cutting edge of digital marketing. Here are some of their key insights on mobile …

Some very big ideas about social media marketing began to flow as soon as I started asking Johanne Pearson and Michael Cearley questions at this year’s #AlignedCon. Johanne is Retail Digital and Social Manager for Chevrolet, while Mike is SVP & Senior Partner, Global Social Strategy at FleishmanHillard, Chevrolet’s digital marketing agency. Johanne and Mike have …

Why are some local retailers afraid of social media? How can national brands help them discover the benefits and get them involved? Frank Chiera explored those questions and more in his presentation, called “The New Customer Journey: How Local Marketing Drives Sales,” at this year’s Aligned Conference. Frank, who is VP of Marketing and Advertising …

From the moment Promoboxx’s Janet Comenos introduced Jeremy McKinley at the Aligned Conference, everyone in the room knew that we were about to hear something exciting. Jeremy lives and breathes bikes – especially the kind of advanced bikes that Trek makes. He is also one of the creators of Trek University, a unique program that …

The Aligned Conference’s second presentation was a conversation between me and Todd Callaway, Director of Digital Content for Shaw Floors. What an inspiring and motivational session!  Todd shared his wisdom about what it takes to forge and maintain strong relationships between a national brand and its regional dealers. Here are some highlights of our talk, …

Last week we kicked-off our first-ever Aligned Conference, which gathered manufacturing brand marketers, digital retail marketers and sales managers across multiple verticals to share how they empower their independent retailers. The sessions were brand-led and conversational, sparking innovation and creativity among the attendees! The first presentation was a conversation between Jason West, General Manager Merchandising …

I’ll be sitting down with Jeremy McKinley, Retail Marketing Manager for Trek Bikes, at Aligned on Thursday morning to talk about how Trek effectively supplies its retailers with the proper skills and tools to accelerate the brand past all of its competitors. Jeremy is a fantastic addition to the Aligned agenda, having had more than …

PepsiCo’s John Ross and Promoboxx’s Ben Carcio will be covering “Owning the Conversation: High Level Strategies To Engage Influencers” at the Aligned Conference in Boston, MA. A message from Ben: When we first started Promoboxx we could only dream of working with brands like Pepsi. So it’s with great pleasure that I get to share …

Navigating the Feedback Loop: Giving Retailers What They Really Want Sept. 25th Morning Session As one of the many highlights of the upcoming Aligned conference, Todd Scott of Electrolux Major Appliances will be presenting on the importance of retailer feedback. Todd’s willingness to take feedback from dealers, as well as his field team, has made …

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