Tips and Resources

Today Amazon announced the death of the pure-play e-Commerce business model. Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, according to the Amazon press release. It also confirms what we’ve known at Promoboxx for a long time. With over 12,000 active retailer locations partnering …

Aligned is the only conference that brings together digital trade and retail marketers across all industries to share marketing strategies that empower their local retailers. At last year’s event, attendees learned from, collaborated with, and networked with today’s most iconic brands on retailer marketing and reaching local customers, incentivizing retailer performance, and much more. [Related …

Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of that brand by 68% (Source: IAB). Brand consistency is very important to consumers today. Customers are more likely to recognize a brand if all of the messaging they see surrounding that brand and its …

The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or …

As CMO, you own the promise of your brand, but your retail partners own the experience. Your primary goal is to grow awareness; your pain lies in the disconnect between that awareness and the consumer experience (aka reality). You work tirelessly to address this gap. When it comes to retail partners, there are typically three …

Email communication can be an incredibly powerful tool to reach your retailers, but it’s only as effective as the marketing and design strategy you use to build the emails. It’s time to take your communications to the next level! Here are six essential do’s and don’ts of email communication that you should consider when writing …

National brands and local retailers can be a powerful duo for driving sales; the trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here are the failures of broken, out-of-date processes like co-op advertising and digital asset management systems (DAMs). DAMs and Co-Op Programs Fail to Engage …

Your brand may be executing impressive content, campaigns, and overall strategy on a national level, but are you extending this wealth down to the local retail level? Mollie Surratt, Senior Director of PR, Social Media, and Content at Mohawk Flooring, knows a thing or two about “sharing the love.” As part of her recent session …

Millennials (and other younger demographics) may truly be of the digital age, but that is not stopping them from seeking out personal, unique shopping experiences. To capture and retain the interest of this increasingly influential group of consumers, brands must look to their brick-and-mortar retailers and think about how to best leverage digital as a …

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