The Promoboxx Blog

Though e-commerce is an established, rapidly growing industry, traditional brick & mortar retail isn’t going away anytime soon. In fact, sales made offline still dramatically outnumber those made through e-commerce. For this reason, brands and retailers need to find ways to target consumers online who may then purchase products in-store. More than 9 out of […]

It’s official: the web has just sent Pitbull to Kodiak, Alaska. Across the web people are commenting on the failed promotion between Pitbull, the multi-platinum recording artist, and Sheets, the dissolvable tongue strips brand. At the center of the promotion is Walmart, which teamed up with Sheets to highlight “My Local Walmart” on Facebook. In […]

This summer, Chevrolet is partnering with its 3,000+ dealers nationwide to promote the “Love It or Return It” Chevy Confidence guarantee. The offer, running from now until September 4, 2012, aims to give consumers complete peace of mind with their Chevy purchase. To get the word out on Chevy Confidence, Chevrolet recently launched a series of co-branded campaigns with […]

In the past, online marketing campaigns focused primarily on their “official” websites . They chose to direct resources to their websites because the sites were the first place most consumers searching for a product or service online would be able to interact with their brand. However, a recent study performed by comScore indicates that Facebook […]

The Dabbieri Collection, a luxury brand of high-end floor coverings recently teamed up with Promoboxx to create an evergreen campaign with each of its independently-owned showrooms across North America. The campaign, which includes co-branded brand-retailer pages for each showroom, has the goal of strengthening Dabbieri’s relationship with showrooms while simultaneously increasing consumer awareness of “where […]

We’re capping off our four part series on steps brands can take to better engage retailers by focusing directly on the brand-retailer connection. Whether it’s co-marketing opportunities, sending an email, conducting a survey, picking up the phone, or visiting the store – connecting with retailers is dependent on the brand taking a deep interest in […]

In a recent article, we mentioned how brands and retailers can build a mutually-beneficial relationship through co-marketing. Since it’s the consumer’s attention they’re vying for, it’s important for both brands and retailers to understand if consumers prefer nationally localized co-marketing campaigns. The numbers are in. Consumers widely prefer the personalized nature of local advertisements compared […]

In the first two parts of this series, we talked about using email digests to engage retailers and using your Facebook Timeline to strengthen your retailer marketing. Now let’s discuss successful strategies for using online tools to execute co-branded marketing campaigns. Co-branded marketing has long been an effective way for brands to engage retailers in […]

As we have said before, brand-to-retailer marketing can’t be successful without the willing participation of the retailer. To ensure that retailers get the most out of your campaigns, it’s your job to find ways to engage and motivate them. However, before you can connect with your retailers, you need to understand their perspective. The Typical […]

Brands that sell primarily through specialty retail stores have two important main goals: 1. To support retailers in selling brand products 2. To inform end-customers about brand offerings Barry Smith, Director of Marketing for Profile Design, knows all about this. “Our true customer is the retailer,” Smith says. “But they [retailers] want us to find ways […]

Engaging and enlisting your retailers to take advantage of your marketing programs can be a challenge, but there are some fresh approaches that can work to get your retail base excited about your brand and your messages and programs. In Part 1 we covered how to use email digests to get retailers engaged in marketing programs. […]

Cutting through the clutter of messages overwhelming retailers today can be difficult, but it’s not impossible. In this four part series we’ll cover steps that you can take right now to drive higher levels of engagement with your retailers, and hopefully, increase sales. Part 1: Leveraging Email Digests To Increase Marketing Program Participation Your retailers […]