The Promoboxx Blog

We recently talked about the importance and success of Record Store Day, an annual event that promotes the culture of the small, local, independent business. Now, let’s discuss a similar event: American Express’ Small Business Saturday. About Small Business Saturday American Express created Small Business Saturday in November 2010. The event celebrates smaller businesses and encourages […]

Social media is all the rage, but is it paying off for local retailers? It can, especially when helped along by brands. In social media, there are actually two things going on at once: 1. Consumers are talking about the things that they buy and want to buy. 2. They’re doing this while they’re moving […]

Promoboxx conducted a survey to find out what advertising channels local retailers prefer to utilize. From the results of our survey, we learned that most retailers prefer websites, paid advertising, and email marketing to social media marketing on sites like Facebook and Twitter. In fact, many retailers labeled social media sites as “ineffective” marketing channels. With the popularity of social […]

In a recent post, we discussed how consumers are moving away from the cookie-cutter products of yesterday in favor of brands that provide them with unique, personalized experiences. One of the greatest examples of this phenomenon is Record Store Day, an annual event on the third Saturday in April in which independently owned record stores […]

Manufacturers and vendors seem to be attaching those little black and white pixilated squares on everything. There was one on a ketchup bottle that sat on the diner table at lunch today. But do real people, consumers, actually using these things? Do QR codes work? And can they work for your brand’s stores? Those are some big questions […]

Prior to the Industrial Revolution, items were produced in a customized manner by craftsmen. Then, as companies were driven by efficiency and scale, brands became removed from customers through multiple layers in the value chain. Now consumers want the personal connection, reliability, and uniqueness that local stores and brands offer. Consumers have shifted their interests from wanting cookie-cutter products to searching […]

Every manufacturing brand we talk to wants to drive more revenue through their retail partners. Of course they do! This is sorta like me wanting to get in shape or save money, I know I need to do it, but I need someone to help kick my butt. Enter the Promobooxx team. With or without […]

For Super Bowl XLVI, Chevrolet tried something totally brand new. It pre-released its Super Bowl commercials ahead of the big game through co-branded online campaigns. Each customized to every one of their Chevy dealers. Dealers were then given tools to help them promote their version of the campaign via email, social media (Facebook, Twitter), and […]

If you look at how manufacturing brands promote their retailers on company websites, it seems like they’re embarrassed by them.  It reminds me of how teenagers are embarrassed by their parents. Yes, they support them, cloth them, feed them, but these kids don’t want to get caught dead with their parents in public. Like when I was […]

We don’t like to think of ourselves as marriage counselors, but in a sense, that’s what we are. While no one could have predicted Kim Kardashian’s nuptial demise (sarcasm), most marriages show clear signs that they’re on a rocky edge. What does this have to do with a brand and its retailer? Let me explain. […]

I recently read a simple, yet fantastic post by Grasshopper's Ambassador of Buzz, Jonathan Kay. Grasshopper and KISSmetrics are collaborating on a challenge/test for startups that have never used KISSmetrics and don't have a phone number on their site. The winners get GH/KM accounts for life, plus more.

Facebook updated its Promotions Guidelines again last Wednesday, but when you get down to it - not much has changed.