Retail Marketing News

With Boston confirmed as a contender for Amazon HQ2, the e-commerce giant has been on my mind a lot lately. (For the record, I believe that Amazon HQ2 would make it harder for Boston startups to innovate, and to attract and retain talent.) I’ll admit, I’m an Amazon Prime member. I use Amazon, a bunch. …

Like so many US cities, Boston is pushing hard to be selected for Amazon’s new headquarters, dubbed Amazon HQ2. This well-intentioned effort is filled with special incentives, but that’s nothing compared to what we’re really putting at risk: our most precious natural resource: our brains. Amazon HQ2 would make it harder for Boston startups to …

Last week, Mark Zuckerberg announced that Facebook would begin shifting News Feed rankings in an effort to foster more meaningful interactions on the site. In his post, Zuckerberg stated that “public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.” …

TIME, in partnership with Ally and the National Automobile Dealers Association (NADA), has announced its list of 47 nominees for the 2018 TIME Dealer of the Year Award. This award, along the most prestigious in the auto industry, recognizes the hard work, generosity, and civic spirit of the nation’s top new-car dealers. At Promoboxx, we believe …

At Promoboxx, one of our core values is ‘Believe in Retailers.’ This philosophy has shaped how we do business and is why we proudly support the retailers we work with and other local stores each year on Small Business Saturday®. Promoboxxers joined in the holiday tradition by shopping at local businesses across the United States. …

Photo credit: Uncage the Soul Productions. This week we celebrated #GivingTuesday, a day that unites people from around the world to do good. Whether it’s donating time or resources, this global movement shows us how working together and small acts of kindness can create real change in our communities. It also gives us a chance …

Specialized is partnering with Promoboxx to encourage more shoppers to buy locally this holiday season. Small Business Saturday® underscores the importance of supporting the small brick-and-mortar stores that are a part of every community. “Small Business Saturday® is one of the most important shopping days of the year, especially for bicycle retail,” said Molly Supple, …

How many days a year do you shop locally? Small Business Saturday® occurs the Saturday after Thanksgiving and is an annual event that reminds consumers to spend their dollars in local communities. This year, Promoboxx started a new Small Business Saturday® initiative to encourage our brand partners to run paid ad campaigns with their local, specialty …

New data shows, appliance consumers make their purchases in-store. Local appliance dealers, rejoice! A new survey from Netsertive, a fellow supporter of independent businesses, shows that 87% of appliance shoppers researched their item online, but made their actual purchase at local dealer locations. The combination of a strong digital marketing and confident, knowledgeable in-store employees seals …

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