Retail Marketing News

What are local retailers doing to keep up, stand out amidst advertising oversaturation, and spur in-store traffic and sales during the holiday shopping season? We did some digging to find out. Small Business Saturday is coming up fast on November 26, unofficially kicking off the ever-important holiday shopping season. This time of year is critical …

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Larry Holt, owner of Ken Combs Running Store in Louisville, Kentucky. After purchasing the store from his stepfather, Ken Combs, in 1991, Larry took over the store’s various day-to-day …

We are very happy to announce that Mohawk Flooring has been chosen as the winner of the 3rd annual Aligned Awards for its highly impactful Love Your Floor Sale campaign, recognizing their efforts to help local retailers drive increased foot traffic and in-store sales through digital marketing support. As a key part of the Aligned Conference, …

The Aligned Conference was founded because there was something missing. There was no conference that brought together iconic brands from across industries to talk shop and develop innovative retailer support strategies. Aligned has filled this gap head-on, and after just wrapping its third year, the goals are the same. The only difference now is that …

To preserve their image and take back control of business objectives, brands are beginning to pull their products out of large e-commerce sites and department stores. Is there a shift taking place in the world of retail? Let’s open up the conversation. Brands Like Birkenstock Are Cutting Ties with Amazon Recently, Birkenstock announced that it …

Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

Are you leveraging retailer data to hone in on local opportunities and optimize for success? If not, you’re not alone. The reality is that most brands have limited access to retailer data, leaving a wealth of local marketing opportunity on the table. Perhaps you’re utilizing something like a digital asset management platform (known for a …

New Balance is always working to keep the world around us moving forward. First through their products and now through their innovative approach to supporting specialty retailers, New Balance continues to challenge the conventions of the footwear industry after over 100 years. To get the inside scoop on the iconic brand’s approach, we recently sat …

Running Insight Magazine recently released its annual list of the top 50 specialty running stores in the U.S. We congratulate these retailers and are proud to say that over 40% of them are using Promoboxx to simplify their digital marketing efforts. With their impact on local communities, expert product knowledge, and superior service, specialty retailers …

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