The Promoboxx Blog

We live in an age of anti-privacy. Using platforms like Pinterest, Twitter and Facebook, consumers share every detail of their lives with one another, from their current locations to photos from their most recent night out. This trend toward anti-privacy is driven primarily by younger people. While Generations Y and Z have used the Internet their […]

Brands that sell primarily through specialty retail stores have two important main goals: 1. To support retailers in selling brand products 2. To inform end-customers about brand offerings Barry Smith, Director of Marketing for Profile Design, knows all about this. “Our true customer is the retailer,” Smith says. “But they [retailers] want us to find ways […]

Engaging and enlisting your retailers to take advantage of your marketing programs can be a challenge, but there are some fresh approaches that can work to get your retail base excited about your brand and your messages and programs. In Part 1 we covered how to use email digests to get retailers engaged in marketing programs. […]

This article has been re-posted from our channel on BostInno. Read the original post here. As just one of thousands of college students in the Boston area, I consider myself lucky to have landed an internship at a startup this summer. The opportunity to intern at a startup offers a chance to work with a […]

The process of drafting our Promoboxx company values took almost 6 months. It’s not that creating them was overly strenuous, but other things keep popping up. Things like client meetings, product development requirements, fundraising, or the occasional kick-ass office party. But, what could be more important to all of those interruptions than a clear set […]

Cutting through the clutter of messages overwhelming retailers today can be difficult, but it’s not impossible. In this four part series we’ll cover steps that you can take right now to drive higher levels of engagement with your retailers, and hopefully, increase sales. Part 1: Leveraging Email Digests To Increase Marketing Program Participation Your retailers […]

The brand-retailer relationship is complicated. Retailers are overwhelmed, busy, and reluctant to participate in marketing campaigns that end up having little benefit to them. So, to save themselves the trouble, brands bypass the local retailer in their marketing efforts, and go straight to the consumer. The result? Retailers feel neglected and ignored, brands lose touch of […]

Some exciting news was covered in The Boston Globe today. You’ll need a subscription to read the Globe online, so I’ll give you the gist. Hubspot, a company we look up to in the Boston marketing technology scene, just announced that they’re launching email as part of their suite of services. Hooray! This is a […]

We recently talked about the importance and success of Record Store Day, an annual event that promotes the culture of the small, local, independent business. Now, let’s discuss a similar event: American Express’ Small Business Saturday. About Small Business Saturday American Express created Small Business Saturday in November 2010. The event celebrates smaller businesses and encourages […]

Social media is all the rage, but is it paying off for local retailers? It can, especially when helped along by brands. In social media, there are actually two things going on at once: 1. Consumers are talking about the things that they buy and want to buy. 2. They’re doing this while they’re moving […]

Promoboxx conducted a survey to find out what advertising channels local retailers prefer to utilize. From the results of our survey, we learned that most retailers prefer websites, paid advertising, and email marketing to social media marketing on sites like Facebook and Twitter. In fact, many retailers labeled social media sites as “ineffective” marketing channels. With the popularity of social […]

Independent retailers historically have relied on traditional, offline methods of marketing. Business owners utilized forms of marketing and communication that had not changed in decades – retailers who had success with direct mail, local advertising, and telemarketing had little impetus to change. This resistance to new marketing techniques is largely generational, and it’s starting to change. […]