The Promoboxx Blog

The brand-to-retailer relationship is complicated. We talked a little about this in our post: Brands & Retailers: A Marriage on the Rocks (TMZ Style). As brand marketers, we know our retailer affair is symbiotic, but in many cases, not simpatico. Because “it’s complicated,” getting your retailers to participate in anything – from annual conferences, to […]

This 60 second video series explores trends, challenges, and innovations of brand marketers in today’s marketing landscape. Ben Carcio, Co-Founder and CEO of Promoboxx, kicks things off. In this video, Brand-to-Retailer Marketing vs. Brand Marketing, Ben discusses why brands should care about helping their retailers market. Watch the video, or read the full interview below. How […]

What’s ahead for 2012? Two words: Localized Marketing. As local pages continue to reign at the top of Google searches, you’ll need to implement (or augment) a local marketing strategy with your retail partners. This means always asking one very important question: “How do I get my products in the hands of more consumers?” The […]

Co-marketing can be best described as a practice where two companies cooperate with separate distribution channels, and jointly promote. With most companies looking for innovative and fresh marketing tactics, co-marketing is emerging as a popular way to generate leads, sell more product, and strengthen partnerships. At Promoboxx, we believe in co-marketing 100%. In fact, we’ve […]

With Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday filling up the retail calendar over the next week, sales traffic online and offline are sure to pick up as we kick-off the holiday season. Get in on the holiday action! On a national level, American Express is holding its 2nd Annual Small Business Saturday […]

As small business supporters, we believe the relationship between national consumer brands and their local retailers is essential for success. It’s the reason why we built Promoboxx. In support of Small Business Saturday this November 26th, we are offering all retailers $1 Facebook promotions (usually $99) to help you drive store traffic and sales this […]

Here at Promoboxx, we understand that creating a Facebook Tab for your promotion is one of the most important steps in getting more leads. Although sometimes…it can be the most confusing! So, we decided to simplify the entire process to help make your Facebook Tab easier to setup, and crazy successful too! That way, you’ll […]

So far, November has been one exciting month for us. We’re about to close our seed round, we’ve added several top level brands to our platform, and last, but not least – two new Promoboxx team members! Tiffany Karl, Marketing Manager, joins our Marketing and Client Services team, and is working out of our Cambridge […]

The basic idea of Promoboxx is to help brands and their retailers create and launch co-branded marketing campaigns that increase shopper awareness of the brand AND the local store. Why? Because we’ve found that these “co-promotions” are 5x more effective in driving leads. Our team works tirelessly to build platform features that help make the […]

We don’t like to think of ourselves as marriage counselors, but in a sense, that’s what we are. While no one could have predicted Kim Kardashian’s nuptial demise (sarcasm), most marriages show clear signs that they’re on a rocky edge. What does this have to do with a brand and its retailer? Let me explain. […]

I just got back from an amazing two days at Pivot in NYC. Great speakers, amazing stories, and some comfy looking sofas. The big theme was engagement. Chris Heuer, Founder/Chairman of Social Media Club, went so far as to say “engage or die.” Engage your customers, engage your employees. And that’s very true, but there was no […]

Earlier today, I was reading through one of the latest HARO emails. If you don’t already know of HARO (Help a Report Out), it’s a great resource for both reporters looking for qualified sources on the fly, and for businesses looking for big media opportunities. I’ve subscribed to their updates, so I regularly receive HARO […]