The Promoboxx Blog

Prior to the Industrial Revolution, items were produced in a customized manner by craftsmen. Then, as companies were driven by efficiency and scale, brands became removed from customers through multiple layers in the value chain. Now consumers want the personal connection, reliability, and uniqueness that local stores and brands offer. Consumers have shifted their interests from wanting cookie-cutter products to searching […]

There are dozens of excellent social marketing platforms that are lumped into the buzz-worthy category of “social CRM,” sometimes Promoboxx is mistakenly thrown into this bucket. Yes, there are aspects of what a social CRMs do that are similar to us, but Promoboxx is not a social CRM. A social CRM is set of tools […]

We sat down with Frank Chiera, VP of Marketing for Flooring America and Flooring Canada, for a 15-minute Skype interview on how he works to help FA members market better. Flooring America has 550 stores across North America, these stores are part of a bigger cooperative group called CCA Global Partners. In all, CCA Global […]

When we talk to brands, they love what we do, but there’s always one major objection: “our retailers won’t use it.” Ok, these seasoned execs are holding on to some preconceived notions, and I get it, I’ve been in their shoes. They believe that the best local marketing doesn’t involve their local retailers. I don’t […]

Every manufacturing brand we talk to wants to drive more revenue through their retail partners. Of course they do! This is sorta like me wanting to get in shape or save money, I know I need to do it, but I need someone to help kick my butt. Enter the Promobooxx team. With or without […]

For Super Bowl XLVI, Chevrolet tried something totally brand new. It pre-released its Super Bowl commercials ahead of the big game through co-branded online campaigns. Each customized to every one of their Chevy dealers. Dealers were then given tools to help them promote their version of the campaign via email, social media (Facebook, Twitter), and […]

For an emerging brand-to-retailer marketing platform, getting a little press is good thing.   Mobile, Local are Key Factors in Facebook’s Post-IPO Revenue Growth, Ad Age Online Tool Lets Chevrolet Dealers Tap National Promotions, Auto News Boston Marketing Start-Up Catches a Super Break, The Boston Globe How does a small Boston start-up get to the Super Bowl? Connections., The Boston […]

Just from Cambridge to Boston…well more specifically from Kendall Square to the South End neighborhood of Boston. We’re super excited about our move and wanted to share a few pictures of the new space as well as our new address in case you want to stop by for a visit. We were sad to say […]

This year we’ve hit the ground running! Led in part by our newest team member Janet Comenos, heading up Promoboxx brand relationships as our Director of Sales. We’re pretty excited to have her a part of our team. Janet came from SCVNGR, covering brand sales and working with clients like Coca-Cola, Procter & Gamble, Neiman […]

One huge, often unexplored, way for brands to get more of their products in the hands of consumers lies in the brand’s ability to market with its retailers. It’s true that 90% of manufacturing brand products are sold through local retailers, and that makes your stores one of your most important customers. So, what brands are doing […]

With the New Year rapidly approaching, there’s a flurry of “best ofs” going around. Did you catch Katie Courics’ Best Stories of the Year: 2011? After viewing, I decided to end the year on a “marketing high note” by asking my team to vote on the best campaigns of 2011. Well, maybe I shouldn’t say “best,” […]

Happy Holidays and Happy New Year from the Promoboxx Team! To stay up-to-date with what is coming in the year 2012 to Promoboxx platform keep your eyes on our blog for info, tips and trends on brand-to-retailer marketing, local marketing strategies and MORE! We’ve also got some very exciting additions to the Promboxx platform rolling out […]