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The Promoboxx Blog

Isolde Decker-Lucke Retail Marketing Heroes: OluKai on In-Store Culture, Important Causes and More

Veronica Cano, Marketing Partnerships Manager at OluKai, sat down with Promoboxx to talk about how they prioritize their retailer network and their passion for Hawaiian culture in their products and marketing campaigns. We chatted with Veronica, who has been with the company for over four years, to better understand the key trends she is seeing […]

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Isolde Decker-Lucke How Salomon Delivers a Consistent Omni-Channel Experience

The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or […]

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Isolde Decker-Lucke Cadence Cyclery Focuses on Building a Community Presence

Christopher Degenaars, Cadence Cyclery’s Marketing Manager, sat down with the Promoboxx team this week to share his thoughts on building a community, his team’s focus on in-store events, and what he loves about Promoboxx. Since the fall of last year, Chris and the Cadence Cyclery team have used the Promoboxx platform to promote Specialized Bicycle […]

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Kelly Sonnenshein Wigwam Targets Growth with Its Specialty Retailers [Interview]

With a strong passion for keeping things local, Wigwam is placing a renewed focus on its partnerships with specialty retailers in 2017. Similar to the pride the brand feels with its made in America craftsmanship, its specialty retailers are proud store owners who hand-select quality products that resonate best with their local markets. Luke Otten, Wigwam’s […]

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Kelly Sonnenshein About All Floors Talks Amazon Home Business and Flooring Trends [Interview]

Here at Promoboxx we love local retailers and look for opportunities to highlight their stories. In our latest Retailers Rule interview, we connect with Tom Heffner, owner of About All Floors. Tom is currently a member of Mohawk’s National Dealer Advisory Council and is well-versed in the flooring industry. Straight out of college he worked for […]

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Tyler Cumella Legend Nissan Capitalizes on All Digital Opportunities [Interview]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Wayne Siegel, President of The Legend Auto Group, which consists of Legend Nissan (Syosset, NY), Legend Porsche (Massapequa, NY), and Legend Audi/VW (Amityville, NY). The Legend Auto Group is […]

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Tyler Cumella New Balance, Arc’teryx Talk Going Global and Staying Local

New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to […]

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Tyler Cumella Charles River Running Charges Ahead in a Rocky Retail Environment [Interview]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Charlotte Walsh, owner of Charles River Running. Opened in June 2012, Charles River Running is a brick-and-mortar specialty run and walk store located in the heart of Norwood, Massachusetts. […]

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Tyler Cumella Retailers Rule: A Look Back at 2016 Retailer Digital Marketing Insights

Started in 2014, the Retailers Rule! interview series was created to explore digital marketing insights from the perspective of local retailers and the brands they sell, and this year was no different. Over the past year, we have spoken to retailers far and wide across industries, from an auto dealership in the midwest to a […]

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Tyler Cumella How Erik’s Bike Board Ski Builds Its Marketing Strategy [Interview]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Steve Parsons, Marketing Manager at ERIK’S Bike Board Ski. Founded in 1977 by Erik Saltvold out of his parents’ barn, ERIK’S has since become the midwest leader in bikes, […]

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Tyler Cumella Local Business of the Year 2016: Shining a Light on Retailer Stories [SlideShare]

With Small Business Saturday on November 26, we would like to take some time to recognize our retailer customers and the immense impact that they have on our local communities and economies. Now entering its seventh year, Small Business Saturday underscores the importance of supporting the small, unique brick-and-mortar stores that make our local communities […]

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Tyler Cumella Ken Combs Running Store Fights Direct-to-Consumer [Interview]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Larry Holt, owner of Ken Combs Running Store in Louisville, Kentucky. After purchasing the store from his stepfather, Ken Combs, in 1991, Larry took over the store’s various day-to-day […]

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