Ben Carcio
The Birth of Promoboxx: Seven Big Lessons I Learned in my Family’s Package Store
When I first presented the idea of Promoboxx to investors, I pitched the business from a place of logic. I didn’t give Promoboxx a story, a reason for being, a soul, and I struggled to gain traction. My thinking was that if the logic of the model made sense, people would invest. But there was always a […]