The Promoboxx Blog

The process of drafting our Promoboxx company values took almost 6 months. It’s not that creating them was overly strenuous, but other things keep popping up. Things like client meetings, product development requirements, fundraising, or the occasional kick-ass office party. But, what could be more important to all of those interruptions than a clear set […]

The brand-retailer relationship is complicated. Retailers are overwhelmed, busy, and reluctant to participate in marketing campaigns that end up having little benefit to them. So, to save themselves the trouble, brands bypass the local retailer in their marketing efforts, and go straight to the consumer. The result? Retailers feel neglected and ignored, brands lose touch of […]

Some exciting news was covered in The Boston Globe today. You’ll need a subscription to read the Globe online, so I’ll give you the gist. Hubspot, a company we look up to in the Boston marketing technology scene, just announced that they’re launching email as part of their suite of services. Hooray! This is a […]

Independent retailers historically have relied on traditional, offline methods of marketing. Business owners utilized forms of marketing and communication that had not changed in decades – retailers who had success with direct mail, local advertising, and telemarketing had little impetus to change. This resistance to new marketing techniques is largely generational, and it’s starting to change. […]

Facebook applications can be useful co-marketing tools for brands and retailers. There are two main types of apps for retailers on Facebook: tab apps and third-party apps. What’s the Difference? Tab apps are applications located on an internal page of a retailer’s profile. Users can access these apps without leaving the retailer’s page by simply […]

When we talk to brands, they love what we do, but there’s always one major objection: “our retailers won’t use it.” Ok, these seasoned execs are holding on to some preconceived notions, and I get it, I’ve been in their shoes. They believe that the best local marketing doesn’t involve their local retailers. I don’t […]

For an emerging brand-to-retailer marketing platform, getting a little press is good thing.   Mobile, Local are Key Factors in Facebook’s Post-IPO Revenue Growth, Ad Age Online Tool Lets Chevrolet Dealers Tap National Promotions, Auto News Boston Marketing Start-Up Catches a Super Break, The Boston Globe How does a small Boston start-up get to the Super Bowl? Connections., The Boston […]

Just from Cambridge to Boston…well more specifically from Kendall Square to the South End neighborhood of Boston. We’re super excited about our move and wanted to share a few pictures of the new space as well as our new address in case you want to stop by for a visit. We were sad to say […]

This year we’ve hit the ground running! Led in part by our newest team member Janet Comenos, heading up Promoboxx brand relationships as our Director of Sales. We’re pretty excited to have her a part of our team. Janet came from SCVNGR, covering brand sales and working with clients like Coca-Cola, Procter & Gamble, Neiman […]

Happy Holidays and Happy New Year from the Promoboxx Team! To stay up-to-date with what is coming in the year 2012 to Promoboxx platform keep your eyes on our blog for info, tips and trends on brand-to-retailer marketing, local marketing strategies and MORE! We’ve also got some very exciting additions to the Promboxx platform rolling out […]

This 60 second video series explores trends, challenges, and innovations of brand marketers in today’s marketing landscape. Ben Carcio, Co-Founder and CEO of Promoboxx, kicks things off. In this video, Brand-to-Retailer Marketing vs. Brand Marketing, Ben discusses why brands should care about helping their retailers market. Watch the video, or read the full interview below. How […]

With Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday filling up the retail calendar over the next week, sales traffic online and offline are sure to pick up as we kick-off the holiday season. Get in on the holiday action! On a national level, American Express is holding its 2nd Annual Small Business Saturday […]