Local Advertising

Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of that brand by 68% (Source: IAB). Brand consistency is very important to consumers today. Customers are more likely to recognize a brand if all of the messaging they see surrounding that brand and its …

For many brand and retail marketers, achieving marketing alignment and sales through their local retail channel are difficult challenges. Traditionally, co-op advertising programs have tried to align the national-to-local message between brands and retailers, but have failed. Why? Marketing budget dollars go unspent, digital program offerings are weak, retailers have to take time away from …

Updated June 29, 2017 Promoboxx has released a new and improved mobile app for iOS and Android to help simplify and streamline the content-sharing process for retailers. The new app will enable retailers to share brand content and campaigns on the go through their phones. Overview of Mobile App for iOS and Android: -Retailer desktop …

National brands and local retailers can be a powerful duo for driving sales; the trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here are the failures of broken, out-of-date processes like co-op advertising and digital asset management systems (DAMs). DAMs and Co-Op Programs Fail to Engage …

With a community of more than 500 million, Instagram is one of the world’s largest mobile advertising platforms. It has proven to be particularly effective in the world of local retail, allowing small businesses to share stories with a highly engaged audience in a creative, high-quality environment while also driving specific actions with their ads. …

For its community-focused The Power of Running campaign, Mizuno wanted to raise awareness for the powerful initiative in local markets among running enthusiasts. By utilizing Promoboxx Local Ads, Mizuno did just that, partnering with Fleet Feet stores to target qualified local customers with highly relevant Facebook ads on mobile devices. Mizuno and Fleet Feet Partner …

In celebration of Small Business Saturday, Promoboxx is excited to announce that we will be further supporting small businesses by waiving management fees for digital ads placed by local retailers (normally 10%) on the Promoboxx platform from November 21-26. Small Business Saturday: Creating Greater Awareness for Local Retailers Small Business Saturday has a special significance …

Are your retailers asking how you’re going to help them drive foot traffic to their stores? You’re not alone. We asked brand experts from GE Appliances, Shaw Floors, and Cargill how they team up with retail partners to run localized advertising campaigns to stay in front of both new and existing customers. Brand Experts: Gina Thesing, Brand …

Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

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