The Promoboxx Blog

Most brands find managing digital marketing and social media efforts, no matter how big or small, a challenge — and what is even harder is aligning these national marketing campaigns so that they resonate with local consumers. This past summer, Nestlé was able to overcome these challenges, all by the simple act of listening. Client […]

Some very big ideas about social media marketing began to flow as soon as I started asking Johanne Pearson and Michael Cearley questions at this year’s #AlignedCon. Johanne is Retail Digital and Social Manager for Chevrolet, while Mike is SVP & Senior Partner, Global Social Strategy at FleishmanHillard, Chevrolet’s digital marketing agency. Johanne and Mike have […]

It’s with great pleasure that I get to introduce Promoboxx Match, a first-of-its kind retailer incentive program built to make retailers better marketers, fast. With Match, manufacturing brands can now reward retailers for their marketing actions on Promoboxx, and retailers redeem those rewards for local advertisements. Promoboxx Match allows brands to target nearby customers, create better retailer marketers, and most importantly, drive more sales. Our […]

It’s with great pleasure that I get to introduce Promoboxx Match, a first-of-its kind retailer incentive program built to make retailers better marketers, fast. With Match, manufacturing brands can now reward retailers for their marketing actions on Promoboxx, and retailers redeem those rewards for local advertisements. Promoboxx Match allows brands to target nearby customers, create better retailer marketers, and most importantly, drive more sales. Our […]

It was my pleasure to introduce Todd Scott at the Aligned Conference. Todd is the Digital Retail Integration and Merchandising Manager at Electrolux Major Appliances. More than that, Todd is a true pioneer of modern marketing, someone who combines keen digital skills with the kind of warmth that lets him connect with retailers on a personal […]

At the 2014 #AlignedCon, Cassie Heppner, Director of North America Marketing at Timberland, shared how Timberland is taking responsibility for the success of their independents in her session: “Operation Refresh: Re-Booting Your Retailer Marketing.” I’ve included some highlights below, but the real point of action? Timberland is increasing the brand’s commitment to its independents, and gaining the interest and attention of each […]

Why are some local retailers afraid of social media? How can national brands help them discover the benefits and get them involved? Frank Chiera explored those questions and more in his presentation, called “The New Customer Journey: How Local Marketing Drives Sales,” at this year’s Aligned Conference. Frank, who is VP of Marketing and Advertising […]

One of the many benefits of using Promoboxx is that it helps you understand the potential reach of your retailers. But, how many of your retailers know the extent of their local exposure? In most cases, retailers aren’t sure how they stack up to other stores selling your product or how many consumers they could reach with […]

When Timberland began planning their Hazel Highway campaign on Promoboxx, they knew they wanted to go big. As this wasn’t a traditional product launch, they wanted to try out some non-traditional methods to ensure maximum product awareness and consumer reach. The solution? A wide variety of social posts for their dichotomous retailer base to choose […]

Midway through his presentation at Aligned, Evan Hackel led a demonstration that no one who was in the room will forget anytime soon. He led Andrew Glenn, one of Promoboxx’s Brand Account Managers, out of the room. Evan then returned to the room, where he posted three archery-style targets at different locations on the walls […]

Promoboxx is happy to welcome our newest team member, Audrey Lang! Audrey joins our team as a Retail Activation Intern. She is currently studying at Northeastern University. Audrey’s past experience includes positions in both e-commerce (Wayfair and Shoebuy) as well as retail (Borders, Club Monaco, American Apparel, and Doctor Marten’s). We are excited to have […]

Promoboxx is happy to welcome our newest team member, Audrey Lang! Audrey joins our team as a Retail Activation Intern. She is currently studying at Northeastern University. Audrey’s past experience includes positions in both e-commerce (Wayfair and Shoebuy) as well as retail (Borders, Club Monaco, American Apparel, and Doctor Marten’s). We are excited to have […]