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The Promoboxx Blog

Sonciary Honnoll #AlignedCon Highlights: Timberland’s Cassie Heppner Talks Re-Booting Retailer Marketing

At the 2014 #AlignedCon, Cassie Heppner, Director of North America Marketing at Timberland, shared how Timberland is taking responsibility for the success of their independents in her session: “Operation Refresh: Re-Booting Your Retailer Marketing.” I’ve included some highlights below, but the real point of action? Timberland is increasing the brand’s commitment to its independents, and gaining the interest and attention of each […]

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Catherine Daigle #AlignedCon Highlights: Frank Chiera From Flooring America Discusses How to Jumpstart Your Retailers’ Social Media Marketing

Why are some local retailers afraid of social media? How can national brands help them discover the benefits and get them involved? Frank Chiera explored those questions and more in his presentation, called “The New Customer Journey: How Local Marketing Drives Sales,” at this year’s Aligned Conference. Frank, who is VP of Marketing and Advertising […]

Brand & Retailer Interviews brand
Dan Koziak Promoboxx Platform Update: Why Benchmarking Matters for Retailers

One of the many benefits of using Promoboxx is that it helps you understand the potential reach of your retailers. But, how many of your retailers know the extent of their local exposure? In most cases, retailers aren’t sure how they stack up to other stores selling your product or how many consumers they could reach with […]

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Taylor Holm Timberland Appeals to Diverse Retailer Base and Reaches New Customers with Hazel Highway Campaign

When Timberland began planning their Hazel Highway campaign on Promoboxx, they knew they wanted to go big. As this wasn’t a traditional product launch, they wanted to try out some non-traditional methods to ensure maximum product awareness and consumer reach. The solution? A wide variety of social posts for their dichotomous retailer base to choose […]

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Catherine Daigle #AlignedCon Highlights: Evan Hackel Describes the Keys We Need To Empower Retailers Today

Midway through his presentation at Aligned, Evan Hackel led a demonstration that no one who was in the room will forget anytime soon. He led Andrew Glenn, one of Promoboxx’s Brand Account Managers, out of the room. Evan then returned to the room, where he posted three archery-style targets at different locations on the walls […]

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Drew Faces of Promoboxx: Audrey Lang

Promoboxx is happy to welcome our newest team member, Audrey Lang! Audrey joins our team as a Retail Activation Intern. She is currently studying at Northeastern University. Audrey’s past experience includes positions in both e-commerce (Wayfair and Shoebuy) as well as retail (Borders, Club Monaco, American Apparel, and Doctor Marten’s). We are excited to have […]

Careers & Culture brand
Kelly Sonnenshein Faces of Promoboxx: Audrey Lang

Promoboxx is happy to welcome our newest team member, Audrey Lang! Audrey joins our team as a Retail Activation Intern. She is currently studying at Northeastern University. Audrey’s past experience includes positions in both e-commerce (Wayfair and Shoebuy) as well as retail (Borders, Club Monaco, American Apparel, and Doctor Marten’s). We are excited to have […]

Careers & Culture brand
Anna Perko Promoboxx Platform Update: New Campaign Reporting for Retailers

You use Promoboxx to help your retailers promote their businesses with high-quality content, but do you know the real impact of retailer engagement? Engagement Insights – What’s your Consumer Reach? With the new Campaign Reporting features in the Promoboxx retailer dashboard, we help answer those questions. The new Reporting page shows live results of retailer activity in Promoboxx, and it helps […]

Platform Updates brand
Andrew Glenn #AlignedCon Highlights: Jeremy McKinley Discusses How Trek Helps Bicycle Retailers Become Better Businesspeople

From the moment Promoboxx’s Janet Comenos introduced Jeremy McKinley at the Aligned Conference, everyone in the room knew that we were about to hear something exciting. Jeremy lives and breathes bikes – especially the kind of advanced bikes that Trek makes. He is also one of the creators of Trek University, a unique program that […]

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Ben McBratney #AlignedCon Highlights: Todd Callaway from Shaw Floors Speaks to Building (and Keeping) Great Relationships with Your Retailers

The Aligned Conference’s second presentation was a conversation between me and Todd Callaway, Director of Digital Content for Shaw Floors. What an inspiring and motivational session!  Todd shared his wisdom about what it takes to forge and maintain strong relationships between a national brand and its regional dealers. Here are some highlights of our talk, […]

Brand & Retailer Interviews brand
Drew Faces of Promoboxx: Jennifer Jermantowicz

Promoboxx is happy to welcome our newest team member, Jennifer Jermantowicz! Jennifer is joining our team as a UX Developer. She graduated from the Minneapolis College of Art and Design with a BFA in Comic Art. Her past experience includes work as a freelance designer, illustrator, and web developer. We are excited to have Jennifer join […]

Careers & Culture brand
Allison Moldoff Faces of Promoboxx: Jennifer Jermantowicz

Promoboxx is happy to welcome our newest team member, Jennifer Jermantowicz! Jennifer is joining our team as a UX Developer. She graduated from the Minneapolis College of Art and Design with a BFA in Comic Art. Her past experience includes work as a freelance designer, illustrator, and web developer. We are excited to have Jennifer join […]

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