The Promoboxx Blog

At Pboxx HQ, we’re always looking for the next best thing. Right now that happens to be a Senior Software Engineer! So, if you – or someone you know – wants to join a small, yet fast-moving 2011 Boston TechStars startup, here’s your opportunity. Promoboxx is based in the South End of Boston. We’re looking […]

For some products, it’s a win just to end up on retailers’ shelves. But in reality, product placement is just the first step towards increasing sales and adoption by consumers. Today’s sales environment requires that brands actively engage retailers by providing the means to promote your brand. Fortunately, social media marketing provides many ways to […]

In the past, online marketing campaigns focused primarily on their “official” websites . They chose to direct resources to their websites because the sites were the first place most consumers searching for a product or service online would be able to interact with their brand. However, a recent study performed by comScore indicates that Facebook […]

As we’ve said before, effective co-marketing requires collaboration between the brand and the retailer. To forge a strong relationship with your retailers, you must engage them in the marketing process and get them excited about your brand. There are many strategies you can use to get retailers involved, but some things you choose to do […]

Every year, the Tour de France attracts riders, teams, and spectators from around the world. As the best known, and most prestigious cycling race, the Tour is also synonymous with sponsor Trek Bicycle. In fact, an ongoing run of winners aboard Trek bikes over the past 10+ years has marked a period of dominance for Trek. This […]

At Promoboxx HQ, we’ve been busy developing new features to improve how brands and retailers connect. After launching several campaigns – from Chevy’s latest “MLB Diamonds & Dreams” to Dabbieri’s “Retailer Pages” – our team is designing every co-marketing feature with brands in mind. Today we’re featuring three Promoboxx platform offerings that provide brands and […]

This post first appeared on the blog at MITX. You can read the original here. In The Boston Globe’s recent article “Slowing Boston’s ‘Brain Drain'”, myself and several other recent grads were interviewed to find out why we decided to start our professional careers in Boston. As the article mentions, many  young and skilled students […]

To learn more about how brands are engaging their retailers in co-marketing, we spoke with Krista Eliason of International Design Guild (IDG), the only luxury flooring alliance in the United States. During the interview, Krista shed some light on her experience with co-marketing at IDG. About International Design Guild IDG is a co-operative that works […]

The Dabbieri Collection, a luxury brand of high-end floor coverings recently teamed up with Promoboxx to create an evergreen campaign with each of its independently-owned showrooms across North America. The campaign, which includes co-branded brand-retailer pages for each showroom, has the goal of strengthening Dabbieri’s relationship with showrooms while simultaneously increasing consumer awareness of “where […]

We’re capping off our four part series on steps brands can take to better engage retailers by focusing directly on the brand-retailer connection. Whether it’s co-marketing opportunities, sending an email, conducting a survey, picking up the phone, or visiting the store – connecting with retailers is dependent on the brand taking a deep interest in […]

In a recent article, we mentioned how brands and retailers can build a mutually-beneficial relationship through co-marketing. Since it’s the consumer’s attention they’re vying for, it’s important for both brands and retailers to understand if consumers prefer nationally localized co-marketing campaigns. The numbers are in. Consumers widely prefer the personalized nature of local advertisements compared […]

This article has been re-posted from our channel on BostInno. Read the original post here. In your first year of college people say it over and over again, “The next four years are going to fly by.” You know time will go by fast,but you don’t understand just how fast until you are suddenly in your final semester, trying […]