The Promoboxx Blog

This post first appeared on the blog at MITX. You can read the original here. In The Boston Globe’s recent article “Slowing Boston’s ‘Brain Drain'”, myself and several other recent grads were interviewed to find out why we decided to start our professional careers in Boston. As the article mentions, many  young and skilled students […]

To learn more about how brands are engaging their retailers in co-marketing, we spoke with Krista Eliason of International Design Guild (IDG), the only luxury flooring alliance in the United States. During the interview, Krista shed some light on her experience with co-marketing at IDG. About International Design Guild IDG is a co-operative that works […]

The Dabbieri Collection, a luxury brand of high-end floor coverings recently teamed up with Promoboxx to create an evergreen campaign with each of its independently-owned showrooms across North America. The campaign, which includes co-branded brand-retailer pages for each showroom, has the goal of strengthening Dabbieri’s relationship with showrooms while simultaneously increasing consumer awareness of “where […]

We’re capping off our four part series on steps brands can take to better engage retailers by focusing directly on the brand-retailer connection. Whether it’s co-marketing opportunities, sending an email, conducting a survey, picking up the phone, or visiting the store – connecting with retailers is dependent on the brand taking a deep interest in […]

In a recent article, we mentioned how brands and retailers can build a mutually-beneficial relationship through co-marketing. Since it’s the consumer’s attention they’re vying for, it’s important for both brands and retailers to understand if consumers prefer nationally localized co-marketing campaigns. The numbers are in. Consumers widely prefer the personalized nature of local advertisements compared […]

This article has been re-posted from our channel on BostInno. Read the original post here. In your first year of college people say it over and over again, “The next four years are going to fly by.” You know time will go by fast,but you don’t understand just how fast until you are suddenly in your final semester, trying […]

There’s nothing more American than Chevy, Major League Baseball, and local independent businesses. This week Promoboxx is proud to work alongside Chevy to deliver the Diamonds & Dreams campaign in partnership with over 3,000 local Chevy dealers. Back in February, we worked with Chevy, powering its Super Bowl XLVI dealer campaigns garnering a 40% dealer engagement […]

In the first two parts of this series, we talked about using email digests to engage retailers and using your Facebook Timeline to strengthen your retailer marketing. Now let’s discuss successful strategies for using online tools to execute co-branded marketing campaigns. Co-branded marketing has long been an effective way for brands to engage retailers in […]

As we have said before, brand-to-retailer marketing can’t be successful without the willing participation of the retailer. To ensure that retailers get the most out of your campaigns, it’s your job to find ways to engage and motivate them. However, before you can connect with your retailers, you need to understand their perspective. The Typical […]

As part of its June series profiling start-ups, MITX featured an article from Promoboxx co-founder Sonciary Honnoll. Check out the original article on the MITX blog or continue reading to see if you’re start-up material. Start-ups are constantly on the lookout for superstars to join their A-teams. For really early companies, a kick-butt crew means […]

We live in an age of anti-privacy. Using platforms like Pinterest, Twitter and Facebook, consumers share every detail of their lives with one another, from their current locations to photos from their most recent night out. This trend toward anti-privacy is driven primarily by younger people. While Generations Y and Z have used the Internet their […]

Brands that sell primarily through specialty retail stores have two important main goals: 1. To support retailers in selling brand products 2. To inform end-customers about brand offerings Barry Smith, Director of Marketing for Profile Design, knows all about this. “Our true customer is the retailer,” Smith says. “But they [retailers] want us to find ways […]