The Promoboxx Blog

Welcome to Retailers Rule!, the interview series that shares key retailer insights into digital marketing that help them better connect and align with the brands whose products they sell. For this special edition of Retailers Rule, we spoke with Erin Engelson, Assistant Marketing Manager for Marathon Sports: an acclaimed Boston staple, one of the best […]

Local retailers are the backbone of the US economy, and it’s no secret that digital marketing now plays a huge role in their success. This is why we started the Retailers Rule! interview series, to share retailer insights on digital marketing that help them better connect and align with the brands whose products they sell. […]

Here at Promoboxx, we LOVE our retailers, and keeping them engaged in our platform is very important to us. Meeting retailers’ needs is key to having engaged users, which is why we started the Retailers Rule! interview series to share retailer insights across industries and help to better connect them with their brands. Our latest […]

Here at Promoboxx, we LOVE our retailers, and keeping them engaged in our platform is very important to us. Meeting retailers’ needs is key to having engaged users, which is why we started the Retailers Rule! interview series to share retailer insights across industries and help to better connect them with their brands. Our latest […]

Small Business Saturday is on November 28! Now entering its sixth year, Small Business Saturday has become as much about supporting small, local business as it is about supporting local economies and communities – and, in essence, the US economy as a whole. Here at Promoboxx, we believe in independent retailers, and while Small Business […]

Here at Promoboxx, we believe in retailers, and keeping them engaged in our platform is very important to us. Meeting retailers’ needs is key to having engaged users, which is why we started the Retailers Rule! interview series to share retailer insights across industries and help to better connect them with their brands. I recently […]

Brand marketing efforts are increasingly focused on the consumer’s local retail experience, and although retailers are key to ensuring in-store purchases, they have their own way of marketing. To make your retailers better marketers, brands must first understand how local retailers are currently promoting products. That was the goal of our recent Local Retail Marketing Panel, led by three stores spanning the outdoor sporting goods, major […]

The future of co-op advertising hangs in the balance; it hasn’t seen innovation for decades. Is co-op walking dead? That’s one of the questions we posed to three seasoned retail marketers. Amidst the digital revolution, co-op advertising has stayed the same. To better understand challenges to innovation, Ben Carcio (Co-Founder and CEO, Promoboxx) interviews Cassie Heppner (Timberland), Alpesh […]

The Aligned Conference both challenges and inspires brand marketing efforts in local retail. It’s where those of us tasked with empowering independent retailers to become our brand’s best storytellers have learned a secret or two. Working with mom and pops requires perseverance to overcome a unique set of challenges. The Aligned community embraces the complexities, networking to learn from one another. Here are five […]

Unified. Determined. Supportive. Those are a few words that come to mind when I think about Nissan’s dealer marketing strategy. The auto manufacturer has gained revenue and market share in the U.S., with the goal set at 10% U.S. market share by March 2017. They are gaining on this goal faster than expected, and after partnering with them […]

As #AlignedCon 2015 approaches, top brands across the appliance, apparel and outdoor industries are eagerly discussing why they are excited to attend. The Aligned Conference brings together digital trade and retail marketers, to exchange ideas about how to best empower their independent retailers. After a successful first year, savvy marketers from Electrolux, Timberland, and Trek Bicycle have each weighed […]

Timberland is always thinking outside the shoe box — even when that means expanding past just shoes. As the brand ramps up its own national marketing efforts, it has the goal of becoming the largest, most sustainable outdoor lifestyle brand on planet Earth. The strategy, focused from toe-to-head, means shifting from a shoe company (where its iconic yellow boot takes the spotlight) […]