Category:
Local Marketing Campaigns

Osprey Packs’ dedication to creating innovative, high performance gear is only matched by their dedication to creating striking marketing content and a supportive, forward-thinking approach to marketing with specialty retailers. To learn more about this approach, we sat down with Sarah Harper Burke, Retail Marketing Manager at Osprey. Sarah is an industry veteran in the outdoor community …

When a year comes to a close, it’s only natural to reflect on what has occurred and how we can learn from it in the coming year. 2015 was an amazing year for the Promoboxx team, and while it was an exciting time of opportunity and rapid growth, it’s time to look forward and charge …

For their Seasonal Colour campaign, Converse Canada focused on a digital and mobile strategy with their local retailers. With this campaign, Converse wasn’t seeking to redefine the Chuck Taylor All Star high-top sneaker we all know and love. Rather, they sought to take the celebrated classic and add a splash of bold new colors for the …

As covered in a recent Adweek feature, GE Appliances is bringing co-op advertising into the digital age with localized paid ads on Facebook and mobile display. How? By partnering with Promoboxx. GE Appliances has a long history of supporting their independent retailers through co-op advertising. How does such a large brand, however, manage to start shifting …

In their massive shift from a footwear brand to a full-blown lifestyle brand, Timberland has ditched the traditional product launches and moved towards something bigger and better. For their one-of-a-kind lifestyle-focused Modern Trail campaign, Timberland focused largely on digital strategy. If they were going to ensure maximum campaign potency and further support ongoing rebranding efforts, …

With 90% of all retail sales still being transacted in-store,1 brands need to ensure that their local retail partners are equipped with all of the marketing tools and resources necessary to keep their brand top of mind. In this series, we will be highlighting a few brands who are stepping in and winning at local …

Are you doing all that you can to engage your independent retailers and expand your consumer reach? In this blog series, we will share five services that we believe fail to properly engage retailers. We’ll also share insights on strategies for better alignment. The first tactic we beg to differ with is: Asset Management Platforms. …

Unified. Determined. Supportive. Those are a few words that come to mind when I think about Nissan’s dealer marketing strategy. The auto manufacturer has gained revenue and market share in the U.S., with the goal set at 10% U.S. market share by March 2017. They are gaining on this goal faster than expected, and after partnering with them …

A huge congratulations to Timberland and Mizuno Running for being recognized by Apparel Magazine as this year’s digital retail marketing innovators. Learn how their most recent campaigns rein in and engage independent retailers via mass one-to-one customization. If you’re a fashion retail exec, then chances are you already know about Apparel Magazine’s annual Top Innovators list. The publication itself focuses on the intersection …

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