Category:
Local Marketing Campaigns

As covered in a recent Adweek feature, GE Appliances is bringing co-op advertising into the digital age with localized paid ads on Facebook and mobile display. How? By partnering with Promoboxx. GE Appliances has a long history of supporting their independent retailers through co-op advertising. How does such a large brand, however, manage to start shifting …

In their massive shift from a footwear brand to a full-blown lifestyle brand, Timberland has ditched the traditional product launches and moved towards something bigger and better. For their one-of-a-kind lifestyle-focused Modern Trail campaign, Timberland focused largely on digital strategy. If they were going to ensure maximum campaign potency and further support ongoing rebranding efforts, …

With 90% of all retail sales still being transacted in-store,1 brands need to ensure that their local retail partners are equipped with all of the marketing tools and resources necessary to keep their brand top of mind. In this series, we will be highlighting a few brands who are stepping in and winning at local …

Are you doing all that you can to engage your independent retailers and expand your consumer reach? In this blog series, we will share five services that we believe fail to properly engage retailers. We’ll also share insights on strategies for better alignment. The first tactic we beg to differ with is: Asset Management Platforms. …

Unified. Determined. Supportive. Those are a few words that come to mind when I think about Nissan’s dealer marketing strategy. The auto manufacturer has gained revenue and market share in the U.S., with the goal set at 10% U.S. market share by March 2017. They are gaining on this goal faster than expected, and after partnering with them …

A huge congratulations to Timberland and Mizuno Running for being recognized by Apparel Magazine as this year’s digital retail marketing innovators. Learn how their most recent campaigns rein in and engage independent retailers via mass one-to-one customization. If you’re a fashion retail exec, then chances are you already know about Apparel Magazine’s annual Top Innovators list. The publication itself focuses on the intersection …

Timberland is always thinking outside the shoe box — even when that means expanding past just shoes. As the brand ramps up its own national marketing efforts, it has the goal of becoming the largest, most sustainable outdoor lifestyle brand on planet Earth. The strategy, focused from toe-to-head, means shifting from a shoe company (where its iconic yellow boot takes the spotlight) …

While ad agencies spend months honing brand messaging, and product engineers tweak designs over years, retail marketers can quantifiably engage their network in about a week with Promoboxx. So why aren’t they? “We want to wait until Strategy X is implemented.” Do you know your customer turnover rate? While you look that number up, you’ve …

Yesterday, one of Boston’s most beloved sports heroes and Patriots’ QB, Tom Brady, gave his brand new red 2015 Chevy Colorado that he received after being named Superbowl MVP to his teammate Malcolm Butler, who was responsible for the game-winning interception in the last seconds of the fourth quarter. Okay, so maybe we have some …

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