The Promoboxx Blog

The future of co-op advertising hangs in the balance; it hasn’t seen innovation for decades. Is co-op walking dead? That’s one of the questions we posed to three seasoned retail marketers. Amidst the digital revolution, co-op advertising has stayed the same. To better understand challenges to innovation, Ben Carcio (Co-Founder and CEO, Promoboxx) interviews Cassie Heppner (Timberland), Alpesh […]

Meet Promoboxx’s new Director of Retailer Engagement, Evonne Wetzner! We are so excited to welcome her to our team, and to get to know Evonne better, we asked her a few questions. Check out her answers below! Tell us a little bit about yourself: For the last 3 ½ years, I worked in Market and […]

The Aligned Conference both challenges and inspires brand marketing efforts in local retail. It’s where those of us tasked with empowering independent retailers to become our brand’s best storytellers have learned a secret or two. Working with mom and pops requires perseverance to overcome a unique set of challenges. The Aligned community embraces the complexities, networking to learn from one another. Here are five […]

Meet Promoboxx’s newest Marketing Intern, Tyler Cumella! We are so excited to welcome him to our team, and to get to know Tyler better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself: I graduated from Boston University in 2014 with a degree in Film and Television, as well […]

Calling all passionate customer service rockstars who love solving problems and full-heartedly believe in local retailers. We’re looking at you! Company Overview: Promoboxx, a Digital Retail Marketing Platform, enables brands to increase local awareness by making their independent retailers better marketers. Position Overview: This first wave of Support Specialists will be founding members of a team with primary responsibility of providing Promoboxx’s […]

Do you have experience helping independent retailers become better business people? If you have a passion for local retail plus a marketing/sales background, we’re looking for you! Company Overview: Promoboxx, a Digital Retail Marketing Platform, enables brands to increase local awareness by making their independent retailers better marketers. Position Overview: The Retail Engagement Director will be […]

Calling all Account Managers with a hybrid Marketing/Client Services background and a proven track record delivering flawless service — keeping clients happy and retaining business year after year. We’re looking for you. Company Overview: Promoboxx is a Digital Retail Marketing Platform enabling brands to increase local awareness by making their independent retailers better marketers. With a crew […]

It’s that time of year again. Get up and get pumped for the second annual Aligned Conference! On September 9th-11th, digital retail marketers from large manufacturers across the country will gather in Boston to share strategies on how to empower their independent retailers. After a successful first year, we are happy to share this year’s […]

Are you doing all that you can to engage your independent retailers and expand your consumer reach? In this blog series, we will share five services that we believe fail to properly engage retailers. We’ll also share insights on strategies for better alignment. The first tactic we beg to differ with is: Asset Management Platforms. […]

The response to our Co-Op Advertising is Walking Dead post has been overwhelming. For those who have been dealing with co-op advertising on a daily basis, there has been overwhelming agreement that it’s time for change. However, even with this agreement, many of my marketing colleagues still don’t understand co-op advertising fully. To help explain, I searched […]

Unified. Determined. Supportive. Those are a few words that come to mind when I think about Nissan’s dealer marketing strategy. The auto manufacturer has gained revenue and market share in the U.S., with the goal set at 10% U.S. market share by March 2017. They are gaining on this goal faster than expected, and after partnering with them […]

As #AlignedCon 2015 approaches, top brands across the appliance, apparel and outdoor industries are eagerly discussing why they are excited to attend. The Aligned Conference brings together digital trade and retail marketers, to exchange ideas about how to best empower their independent retailers. After a successful first year, savvy marketers from Electrolux, Timberland, and Trek Bicycle have each weighed […]