The Promoboxx Blog

Traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. As detailed in a recent blog post, we conducted a survey asking retailers to share insights into their experiences with co-op advertising. While there […]

National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the ineffectiveness of national advertising for local retailers. Major manufacturing brands spend millions of dollars each year creating digital content and placing […]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Jerry Haggerty, owner of Jerry Haggerty Chevrolet (based in Glen Ellyn, Illinois). Over the course of our conversation, we talked about the diminishing returns of traditional advertising, having content […]

If you are an inside sales closer ready to take the next step in your career, then contact Promoboxx, a fast-growth company based in Boston. If you enjoy the thrill of helping leading companies discover and adopt disruptive technologies, then we’re looking for you! Promoboxx is the only supply chain marketing platform to connect and […]

Meet Promoboxx’s new Enterprise Sales Director, Meredith Nelson! We are so excited to welcome Meredith to our team, and to get to know her better, we asked her a few questions. Check out her answers below! Tell us a little bit about yourself. I grew up on the South Shore in MA and am pretty positive […]

Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx […]

Advertising executives gathered in the south of France last week for the Cannes Lions festival to celebrate the year’s best creative, but there was another topic on everyone’s minds: transparency. In fact, when major advertising industry events occur throughout the year, discussion around this issue spikes — and for good reason. Earlier this month, the […]

Together, national brands and local retailers can be a powerful duo for driving sales. Brands have important resources retailers don’t — budget, reach and marketing expertise. Retailers have a direct connection with local audiences, the ones who buy a brand’s product. The trouble is that many brands don’t have an effective point of top-down connection […]

Meet Promoboxx’s new Executive Vice President of Sales, Barth Getto! We are so excited to welcome Barth to our team, and to get to know him better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself. I was an exchange student in Brazil during high school. I lived […]

Are you leveraging retailer data to hone in on local opportunities and optimize for success? If not, you’re not alone. The reality is that most brands have limited access to retailer data, leaving a wealth of local marketing opportunity on the table. Perhaps you’re utilizing something like a digital asset management platform (known for a […]

New Balance is always working to keep the world around us moving forward. First through their products and now through their innovative approach to supporting specialty retailers, New Balance continues to challenge the conventions of the footwear industry after over 100 years. To get the inside scoop on the iconic brand’s approach, we recently sat […]

If you are ready to take the first step in your technology sales career, then contact Promoboxx, a fast-growth company based in Boston. If you enjoy the thrill of helping leading companies discover and adopt disruptive technologies, then we’re looking for you! Promoboxx is the only platform to connect and align national brands with their […]