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The Promoboxx Blog

Tyler Cumella Summer Reading to Inspire Your Local Retail Marketing Strategy

Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx […]

Local Advertising brand
Alexandra Laird The Promoboxx Approach: Maintaining Transparency in the Digital Age

Advertising executives gathered in the south of France last week for the Cannes Lions festival to celebrate the year’s best creative, but there was another topic on everyone’s minds: transparency. In fact, when major advertising industry events occur throughout the year, discussion around this issue spikes — and for good reason. Earlier this month, the […]

Local Advertising brand
Daniel Stevenson 5 Obstacles to Local Marketing Alignment Between Brands and Retailers

Together, national brands and local retailers can be a powerful duo for driving sales. Brands have important resources retailers don’t — budget, reach and marketing expertise. Retailers have a direct connection with local audiences, the ones who buy a brand’s product. The trouble is that many brands don’t have an effective point of top-down connection […]

Local Advertising brand
Tyler Cumella Faces of Promoboxx: Meet Barth Getto

Meet Promoboxx’s new Executive Vice President of Sales, Barth Getto! We are so excited to welcome Barth to our team, and to get to know him better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself. I was an exchange student in Brazil during high school. I lived […]

Careers & Culture brand
Tyler Cumella 5 Ways Top Brands Are Striking Gold with Retailer Data

Are you leveraging retailer data to hone in on local opportunities and optimize for success? If not, you’re not alone. The reality is that most brands have limited access to retailer data, leaving a wealth of local marketing opportunity on the table. Perhaps you’re utilizing something like a digital asset management platform (known for a […]

Retail Marketing News brand
Kelly Sonnenshein Retailer Support Keeps New Balance One Step Ahead [Interview]

New Balance is always working to keep the world around us moving forward. First through their products and now through their innovative approach to supporting specialty retailers, New Balance continues to challenge the conventions of the footwear industry after over 100 years. To get the inside scoop on the iconic brand’s approach, we recently sat […]

Local Marketing Campaigns brand
Daniel Stevenson Join Us! We’re Hiring a Business Development Representative

If you are ready to take the first step in your technology sales career, then contact Promoboxx, a fast-growth company based in Boston. If you enjoy the thrill of helping leading companies discover and adopt disruptive technologies, then we’re looking for you! Promoboxx is the only platform to connect and align national brands with their […]

Careers & Culture brand
Kelly Sonnenshein Smartwool Pushes Boundaries for Dealer Support [Interview]

Smartwool approaches specialty dealer support as they do their products: with a sense of discovery and a mission to push boundaries. Since its beginnings, the high-performance apparel brand has relied on its specialty dealers to help share their goods and story with consumers leading an active outdoor lifestyle. With these dealers as the main points […]

Local Marketing Campaigns brand
Tyler Cumella Retailers Tell All [Co-Op Advertising Survey]

As it is now, traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. We recently conducted a survey asking retailers to share insights into their experiences with co-op advertising. The goal setting out […]

Local Advertising brand
Andrew Glenn Nissan Leads the Way to Dealer Marketing Alignment [Interview]

To call Nissan’s approach to dealer marketing robust would be an understatement. With support and alignment as the foundation, Nissan’s tagline “Innovation that excites” has proven to truly be a top-down strategy. By building both award-winning cars and their dealers’ digital marketing capabilities, Nissan has honed efforts in the name of a consistent brand experience […]

Brand & Retailer Interviews brand
Andrew Glenn We’re Hiring: Brand Account Specialists

Want to work with major national brands in support of thousands of local retailers? Want to build digital marketing and advertising campaigns that drive consumer engagement across Facebook, Twitter, Instagram, e-mail, and web? Promoboxx is the only marketing platform to connect and align national brands with their local retailers towards the common goal of increasing revenues. Our rapidly growing […]

Careers & Culture brand
Tyler Cumella ShopRescue Winner, Gorman Bros, Finds the Value in Digital Marketing

Many local retailers are successfully doing digital marketing, but a large number are being left in the dark. Without proper education, guidance, or resources from the brands they sell, retailers can feel lost, unable to promote their brands digitally and continue to grow their businesses. To offer retailers an assist, we created ShopRescue, a free […]

Brand & Retailer Interviews brand