The Promoboxx Blog

Brand marketing efforts are increasingly focused on the consumer’s local retail experience, and although retailers are key to ensuring in-store purchases, they have their own way of marketing. To make your retailers better marketers, brands must first understand how local retailers are currently promoting products. That was the goal of our recent Local Retail Marketing Panel, led by three stores spanning the outdoor sporting goods, major […]

It’s that time of year again. Get up and get pumped for the second annual Aligned Conference! On September 9th-11th, digital retail marketers from large manufacturers across the country will gather in Boston to share strategies on how to empower their independent retailers. After a successful first year, we are happy to share this year’s […]

Joining Promoboxx in March 2015 was a way to be part of a passionate, focused and dedicated group serving the needs of local retailers. I had run an independent shop myself, selling sporting goods out of my parents’ house in high school. At Promoboxx, we are on several sales calls each day, and I’m struck by the […]

Digital trade and retail marketers across all industries are gearing up for this September’s #AlignedCon. After a successful first year, the Promoboxx team is busy adding some exciting new aspects to the only national conference that provides digital retail marketing strategies to better align manufacturing brands with their local, independent retailers. In the midst of […]

Benjamin Moore recently kicked off the most robust advertising campaign in its company history, entitled “Paint Like No Other.” The roughly $50 million dollar campaign is focused on Benjamin Moore’s belief in independent retailers and directly attacks the level of service that consumers receive at big box stores. “We’re pursuing a more aggressive approach to communicating […]

A huge congratulations to Timberland and Mizuno Running for being recognized by Apparel Magazine as this year’s digital retail marketing innovators. Learn how their most recent campaigns rein in and engage independent retailers via mass one-to-one customization. If you’re a fashion retail exec, then chances are you already know about Apparel Magazine’s annual Top Innovators list. The publication itself focuses on the intersection […]

We’ve been reading about dealer marketing programs where ad management fees are not being disclosed to a brand’s dealers. We’re seeing this in just about every industry, with auto, appliances and footwear being the most prevalent. This trend is very concerning to us. In addition, many of these programs provide hidden revenue back to the brand. […]

Timberland is always thinking outside the shoe box — even when that means expanding past just shoes. As the brand ramps up its own national marketing efforts, it has the goal of becoming the largest, most sustainable outdoor lifestyle brand on planet Earth. The strategy, focused from toe-to-head, means shifting from a shoe company (where its iconic yellow boot takes the spotlight) […]

#AlignedCon 2015 will be back in Boston’s North End, at the Battery Wharf Hotel on September 9th-11th. The conference is the first of its kind, bringing together digital trade and retail marketers across all industries to talk shop and strategize how to best empower their local retailers. Register here at the early bird rate and reserve your spot […]

Earlier this year, we introduced ShopRescue.org, a free rescue service for local independent retailers who could use a little digital marketing help. The idea was born out of hearing the story of a local retailer, put in an uncomfortable position by someone who didn’t believe in retailers. Since our first company value is #BelieveInRetailers, we decided to stop by, […]

Yesterday, one of Boston’s most beloved sports heroes and Patriots’ QB, Tom Brady, gave his brand new red 2015 Chevy Colorado that he received after being named Superbowl MVP to his teammate Malcolm Butler, who was responsible for the game-winning interception in the last seconds of the fourth quarter. Okay, so maybe we have some […]

We get it- producing content is hard. Why should you and your agencies slave over producing the best content for Facebook, Twitter, Instagram, etc., just to give it to your retailers to use freely, right? Wrong. Read on to hear the 5 reasons why it’s critical to share the wealth when it comes to retailer […]