The Promoboxx Blog

It’s a rather simple question: how will mobile technology impact local retailers? In this post, we’ll try to analyze the mobile retail landscape as a whole before understanding some of the major players and our predictions for the future. By The Numbers According to the 2012 Deloitte Retail & Consumer Spending Survey, Smartphones will influence 19%, […]

It’s official: Pinterest is more than a passing fad. With a highly active community of 15.6 million monthly active users, brands and retailers cannot ignore these eyeballs. At a basic level, Pinterest is a visually-oriented social bookmarking tool—a “virtual pinboard”  if you will. Users can aggregate visual content from around the web onto their boards. These boards, or collections, are public […]

Though e-commerce is an established, rapidly growing industry, traditional brick & mortar retail isn’t going away anytime soon. In fact, sales made offline still dramatically outnumber those made through e-commerce. For this reason, brands and retailers need to find ways to target consumers online who may then purchase products in-store. More than 9 out of […]

It’s official: the web has just sent Pitbull to Kodiak, Alaska. Across the web people are commenting on the failed promotion between Pitbull, the multi-platinum recording artist, and Sheets, the dissolvable tongue strips brand. At the center of the promotion is Walmart, which teamed up with Sheets to highlight “My Local Walmart” on Facebook. In […]

This summer, Chevrolet is partnering with its 3,000+ dealers nationwide to promote the “Love It or Return It” Chevy Confidence guarantee. The offer, running from now until September 4, 2012, aims to give consumers complete peace of mind with their Chevy purchase. To get the word out on Chevy Confidence, Chevrolet recently launched a series of co-branded campaigns with […]

We don’t hide the gratitude we have for TechStars. Katie, Reed, and David took a huge chance on Promoboxx, and we’re forever indebted. In fact, if they ever asked me to join a Lord of Rings style war for Accelerator Earth, I’d be like that crazy old dude leading the battle of Helm’s Deep. And while they haven’t asked, nor will […]

At Pboxx HQ, we’re always looking for the next best thing. Right now that happens to be a Senior Software Engineer! So, if you – or someone you know – wants to join a small, yet fast-moving 2011 Boston TechStars startup, here’s your opportunity. Promoboxx is based in the South End of Boston. We’re looking […]

For some products, it’s a win just to end up on retailers’ shelves. But in reality, product placement is just the first step towards increasing sales and adoption by consumers. Today’s sales environment requires that brands actively engage retailers by providing the means to promote your brand. Fortunately, social media marketing provides many ways to […]

In the past, online marketing campaigns focused primarily on their “official” websites . They chose to direct resources to their websites because the sites were the first place most consumers searching for a product or service online would be able to interact with their brand. However, a recent study performed by comScore indicates that Facebook […]

As we’ve said before, effective co-marketing requires collaboration between the brand and the retailer. To forge a strong relationship with your retailers, you must engage them in the marketing process and get them excited about your brand. There are many strategies you can use to get retailers involved, but some things you choose to do […]

Every year, the Tour de France attracts riders, teams, and spectators from around the world. As the best known, and most prestigious cycling race, the Tour is also synonymous with sponsor Trek Bicycle. In fact, an ongoing run of winners aboard Trek bikes over the past 10+ years has marked a period of dominance for Trek. This […]

At Promoboxx HQ, we’ve been busy developing new features to improve how brands and retailers connect. After launching several campaigns – from Chevy’s latest “MLB Diamonds & Dreams” to Dabbieri’s “Retailer Pages” – our team is designing every co-marketing feature with brands in mind. Today we’re featuring three Promoboxx platform offerings that provide brands and […]