Promoboxx header logo

The Promoboxx Blog

Amanda McMullen Facebook Pages Beating Out Websites?

In the past, online marketing campaigns focused primarily on their “official” websites . They chose to direct resources to their websites because the sites were the first place most consumers searching for a product or service online would be able to interact with their brand. However, a recent study performed by comScore indicates that Facebook […]

Retail Marketing News brand
Amanda McMullen 4 Ways to Fail at Retailer Engagement

As we’ve said before, effective co-marketing requires collaboration between the brand and the retailer. To forge a strong relationship with your retailers, you must engage them in the marketing process and get them excited about your brand. There are many strategies you can use to get retailers involved, but some things you choose to do […]

Tips and Resources brand
Emma Bisogno Trek Bicycle Partners with Promoboxx for Tour de France Retailer Campaigns

Every year, the Tour de France attracts riders, teams, and spectators from around the world. As the best known, and most prestigious cycling race, the Tour is also synonymous with sponsor Trek Bicycle. In fact, an ongoing run of winners aboard Trek bikes over the past 10+ years has marked a period of dominance for Trek. This […]

Local Marketing Campaigns brand
Dan Koziak Introducing Dealer-Level Campaign Customizations & Consumer Analytics

At Promoboxx HQ, we’ve been busy developing new features to improve how brands and retailers connect. After launching several campaigns – from Chevy’s latest “MLB Diamonds & Dreams” to Dabbieri’s “Retailer Pages” – our team is designing every co-marketing feature with brands in mind. Today we’re featuring three Promoboxx platform offerings that provide brands and […]

Platform Updates brand
Emma Bisogno From College to Startup: Why I Stayed in Boston

This post first appeared on the blog at MITX. You can read the original here. In The Boston Globe’s recent article “Slowing Boston’s ‘Brain Drain'”, myself and several other recent grads were interviewed to find out why we decided to start our professional careers in Boston. As the article mentions, many  young and skilled students […]

Careers & Culture brand
Amanda McMullen Retailer Marketing Series: Krista Eliason, President of International Design Guild

To learn more about how brands are engaging their retailers in co-marketing, we spoke with Krista Eliason of International Design Guild (IDG), the only luxury flooring alliance in the United States. During the interview, Krista shed some light on her experience with co-marketing at IDG. About International Design Guild IDG is a co-operative that works […]

Brand & Retailer Interviews brand
Emma Bisogno The Dabbieri Collection launches “Partner Pages” with Promoboxx

The Dabbieri Collection, a luxury brand of high-end floor coverings recently teamed up with Promoboxx to create an evergreen campaign with each of its independently-owned showrooms across North America. The campaign, which includes co-branded brand-retailer pages for each showroom, has the goal of strengthening Dabbieri’s relationship with showrooms while simultaneously increasing consumer awareness of “where […]

Retail Marketing News brand
Randy Murray Retailer Engagement Series (Part 4): Connecting with Retailers

We’re capping off our four part series on steps brands can take to better engage retailers by focusing directly on the brand-retailer connection. Whether it’s co-marketing opportunities, sending an email, conducting a survey, picking up the phone, or visiting the store – connecting with retailers is dependent on the brand taking a deep interest in […]

Retail Marketing News brand
Jack McDermott For Consumers, Local Just Makes Sense

In a recent article, we mentioned how brands and retailers can build a mutually-beneficial relationship through co-marketing. Since it’s the consumer’s attention they’re vying for, it’s important for both brands and retailers to understand if consumers prefer nationally localized co-marketing campaigns. The numbers are in. Consumers widely prefer the personalized nature of local advertisements compared […]

Retail Marketing News brand
Emma Bisogno How to Land a Job at a Startup Out of College

This article has been re-posted from our channel on BostInno. Read the original post here. In your first year of college people say it over and over again, “The next four years are going to fly by.” You know time will go by fast,but you don’t understand just how fast until you are suddenly in your final semester, trying […]

Careers & Culture brand
Sonciary Honnoll Campaign Spotlight: Chevy MLB Dealer Promotion

There’s nothing more American than Chevy, Major League Baseball, and local independent businesses. This week Promoboxx is proud to work alongside Chevy to deliver the Diamonds & Dreams campaign in partnership with over 3,000 local Chevy dealers. Back in February, we worked with Chevy, powering its Super Bowl XLVI dealer campaigns garnering a 40% dealer engagement […]

Brand & Retailer Interviews brand
Randy Murray Retailer Engagement Series (Part 3): Making Online Co-Branded Marketing Successful

In the first two parts of this series, we talked about using email digests to engage retailers and using your Facebook Timeline to strengthen your retailer marketing. Now let’s discuss successful strategies for using online tools to execute co-branded marketing campaigns. Co-branded marketing has long been an effective way for brands to engage retailers in […]

Retail Marketing News brand