The Promoboxx Blog

The Aligned Conference was founded because there was something missing. There was no conference that brought together iconic brands from across industries to talk shop and develop innovative retailer support strategies. Aligned has filled this gap head-on, and after just wrapping its third year, the goals are the same. The only difference now is that […]

The Aligned Conference kicks off THIS WEEK! To wrap up our Aligned speaker series, we invite you to get to know Gina Thesing, Brand and Digital Marketing Manager at Cargill. Cargill’s animal nutrition business is fueled by innovation and research, evident in both their wide range of products and in the ways they support their […]

With Aligned just over a week away, we invite you to get to know one of the conference’s featured brand speakers: Kim Hoey, Sr. Marketing Director – Running Division at Mizuno USA. Mizuno is a global corporation that specializes in a wide variety of sports equipment and sportswear, from golf and baseball to skiing and […]

Here at Promoboxx, we CAN’T WAIT for the Aligned Conference, and it’s now just over a month away! Not to brag or anything, but year three is sure to be the biggest and best one yet. With only a few seats left to fill, here are ten reasons why you should attend the Aligned Conference […]

The Aligned Conference is back for year three! This time, we’ll be making the move to District Hall in Boston’s Innovation District. Join digital trade and retail marketers from national brands as we talk shop and strategize how to best develop and nourish digital marketing alignment between brands and their local retailers. Be a game […]

The Aligned Conference both challenges and inspires brand marketing efforts in local retail. It’s where those of us tasked with empowering independent retailers to become our brand’s best storytellers have learned a secret or two. Working with mom and pops requires perseverance to overcome a unique set of challenges. The Aligned community embraces the complexities, networking to learn from one another. Here are five […]

It’s that time of year again. Get up and get pumped for the second annual Aligned Conference! On September 9th-11th, digital retail marketers from large manufacturers across the country will gather in Boston to share strategies on how to empower their independent retailers. After a successful first year, we are happy to share this year’s […]

Digital trade and retail marketers across all industries are gearing up for this September’s #AlignedCon. After a successful first year, the Promoboxx team is busy adding some exciting new aspects to the only national conference that provides digital retail marketing strategies to better align manufacturing brands with their local, independent retailers. In the midst of […]

#AlignedCon 2015 will be back in Boston’s North End, at the Battery Wharf Hotel on September 9th-11th. The conference is the first of its kind, bringing together digital trade and retail marketers across all industries to talk shop and strategize how to best empower their local retailers. Register here at the early bird rate and reserve your spot […]

John Ross of PepsiCo caught everyone’s attention when he started his presentation at this year’s #AlignedCon by showing a photo of a skydiver who was falling backward toward earth. Far below him, we could make out the outline of the cars and RVs parked in rows at the Burning Man symposium in Nevada. The man was wearing […]

John Ross of PepsiCo caught everyone’s attention when he started his presentation at this year’s #AlignedCon by showing a photo of a skydiver who was falling backward toward earth. Far below him, we could make out the outline of the cars and RVs parked in rows at the Burning Man symposium in Nevada. The man was wearing […]

The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. […]