The Promoboxx Blog

Aligned is the only conference that brings together digital trade and retail marketers across all industries to share marketing strategies that empower their local retailers. At last year’s event, attendees learned from, collaborated with, and networked with today’s most iconic brands on retailer marketing and reaching local customers, incentivizing retailer performance, and much more. [Related […]

Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of that brand by 68% (Source: IAB). Brand consistency is very important to consumers today. Customers are more likely to recognize a brand if all of the messaging they see surrounding that brand and its […]

The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or […]

As CMO, you own the promise of your brand, but your retail partners own the experience. Your primary goal is to grow awareness; your pain lies in the disconnect between that awareness and the consumer experience (aka reality). You work tirelessly to address this gap. When it comes to retail partners, there are typically three […]

Email communication can be an incredibly powerful tool to reach your retailers, but it’s only as effective as the marketing and design strategy you use to build the emails. It’s time to take your communications to the next level! Here are six essential do’s and don’ts of email communication that you should consider when writing […]

National brands and local retailers can be a powerful duo for driving sales; the trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here are the failures of broken, out-of-date processes like co-op advertising and digital asset management systems (DAMs). DAMs and Co-Op Programs Fail to Engage […]

Your brand may be executing impressive content, campaigns, and overall strategy on a national level, but are you extending this wealth down to the local retail level? Mollie Surratt, Senior Director of PR, Social Media, and Content at Mohawk Flooring, knows a thing or two about “sharing the love.” As part of her recent session […]

Many brand professionals are tasked with providing digital marketing support to their local retailers in order to engage audiences, drive foot traffic, and, ultimately, increase sales of products. If not immersed in the day-to-day of digital retail marketing support, though, it can be difficult to fully understand retailers’ needs. If brands want to market more […]

With a community of more than 500 million, Instagram is one of the world’s largest mobile advertising platforms. It has proven to be particularly effective in the world of local retail, allowing small businesses to share stories with a highly engaged audience in a creative, high-quality environment while also driving specific actions with their ads. […]

What do your local retailers care about? What makes them tick? These are questions you need to ask yourself (and your retailers) before even thinking about partnering with them for brand marketing programs. Starting out, you have to make the effort to truly connect with your retailers, identifying and addressing their needs, interests, and goals. […]

Sales reps are the crucial link between brands and their local retail partners, providing a direct in-person connection while affirming key sales and marketing initiatives. To gain further insights into this invaluable top-down relationship, we sat down with two experts of the field: Matt Baum, North Region Key Account Manager – Running at Mizuno USA, […]

2017 is expected to be yet another year of retail disruption for both brands and (especially) the local retailers who sell their products. Out of these shifting tides, though, there are opportunities for retailers to evolve with trends and brands to provide support where needed. We recently sent out a survey to over 50+ local […]