The Promoboxx Blog

For brands that sell through retailers, Brand-to-Retailer (B2R) marketing can be one of the most influential ways a brand promotes its products. And before we dive into if it’s right for your brand, let’s define what B2R is. What is Brand-to-Retailer (B2R) Marketing? If you’re wondering what exactly we mean when we talk about B2R marketing, we’re describing […]

Why should my company run an online promotion? This is a great question, and one that I get from nearly every prospective Promoboxx customer.

Why is Social Media Important? Your customers are online throughout the day checking their news feed and browsing the internet. This means the chances of you reaching your target audience online has increased significantly. Small businesses found that social media (25%), their company website (20%), and online advertising (18%) were their top three most successful digital […]

We’ve put together some basic guidelines to running a successful promotion or giveaway. Each promotion will be executed slightly differently, but if you follow these suggestions, you’ll improve the success of your promotion. Launch Day – Activate your promotion– Launch promotion-specific ads– Share on your social networks (Facebook, Instagram, Twitter, etc.)– Post promotion details to […]

Celebrate Independent Retailer Month this July! This month puts a focus on the importance of supporting local small businesses. Seaside Retailer gives these ideas for rewarding your loyal customers during Independent Retailer Month: Bonus bucks: Give customers a $1 coupon for every $10 they spend in your store during the month. Make the coupon redeemable the […]

With the hyper-crazy-growth of group buying sites, like Groupon, small businesses should be careful with overusing the "overwhelming offer."

Planning your next promotion? Think about how you can sell to people's hope.

Watching my 9 month old son learn to crawl, it's clear that humans move little without incentive. By laying a breadcrumb trail of Cheerios, the cubby-cute, but nearly sedentary child springs into action.

Your online social promotions should be just like butter. Not the saturated with fat part, but the spreadable everywhere part.

An effective social promotion should follow two simple rules; be clean and be mean.

Given that we tout Promoboxx as the social promotion engine, it makes sense that we define social promotion. First off, it's not social networking. Social networking includes building communities, fostering interaction, and building an online brand.

In 1976, the United States designated February as Black History Month, a month where Americans celebrate the history, achievements, and influence of the Black community. Although BHM was not designated until 1976, the origin of Black History Month can be traced back to 1915 when the ASALH was formed by Dr. Carter G. Woodson. Ways to […]