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The Promoboxx Blog

Isolde Decker-Lucke Taylor Guitars Invests in Retailer Success and Consumer Experiences

We love to work with brands like Taylor Guitars that share our value of believing in retailers. Recently, Taylor Guitars was featured in Music Inc. magazine and discussed their continued focus on supporting their retail network. Promoboxx is proud to be a part of that strategy! Taylor Guitars prides themselves in being retailer-centric, and their […]

Local Marketing Campaigns brand
Ben Carcio Local Experience Spotlight:
American Flyers + Wahoo Fitness

We love it when brands and retailers come together. This post from American Flyers, supported by our friends at Wahoo Fitness, is an inspiring example of what happens when a great brand and a local expert join to create a powerful customer experience. Great work! Co-Branded Organic Facebook Post Post-Click Landing Page (Mobile Friendly)  […]

Local Advertising brand
Isolde Decker-Lucke BUCKEYE™ Nutrition Credits Retailers as the Lifeline of their Brand

At BUCKEYE™ Nutrition, independent retailers are an essential part of facilitating brand growth and engaging with the right consumers. This Small Business Saturday® BUCKEYE™ Nutrition is supporting the Shop Small® initiative with a digital retail marketing campaign that encourages consumers to visit their local stores for their shopping needs. Small Business Saturday was founded by […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke Specialized Supports Small Business Saturday® [Small Business Saturday® Series]

Specialized is partnering with Promoboxx to encourage more shoppers to buy locally this holiday season. Small Business Saturday® underscores the importance of supporting the small brick-and-mortar stores that are a part of every community. “Small Business Saturday® is one of the most important shopping days of the year, especially for bicycle retail,” said Molly Supple, […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke Mizuno Running – “Small Businesses Make the World Go Round” [ Small Business Saturday® Series ]

Mizuno Running believes that specialty stores are an essential step in the buyer’s purchasing journey. This Small Business Saturday®, they’re helping their retailers drive more in-store traffic by providing branded, locally-targeted social media content through Promoboxx. Mizuno Running is supporting Small Business Saturday® because they believe in the power of experiences. Whether running your first […]

Local Advertising brand
Isolde Decker-Lucke CANIDAE Goes Back to Their Roots This Small Business Saturday [Small Business Saturday® Series]

Scott Whipple and John Gordon started CANIDAE as a local grain store in 1984. The co-founders and owners decided to start their own company because they felt that many pet food brands weren’t built with retailers or consumers in mind. CANIDAE’s local roots are why they share a special connection with local businesses, and why they are […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke New Balance Embraces Ties With Run Specialty Stores [Small Business Saturday® Series]

How many days a year do you shop locally? Small Business Saturday® occurs the Saturday after Thanksgiving and is an annual event that reminds consumers to spend their dollars in local communities. This year, Promoboxx started a new Small Business Saturday® initiative to encourage our brand partners to run paid ad campaigns with their local, specialty […]

Local Advertising brand
Isolde Decker-Lucke Why Orvis Puts Local Retailers First

Bill Reed, Director of Wholesale at Orvis and outdoor industry veteran, knows that confident and supported local retailers are essential to brand sales. Retailers have the crucial combination of technical knowledge and the opportunity to place the actual product in the hand of the consumer. This understanding helps to drive Orvis’ wholesale strategy and internal […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke How Salomon Delivers a Consistent Omni-Channel Experience

The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or […]

Brand & Retailer Interviews brand
Tyler Cumella How New Balance Provides Scalable Retail Support [Case Study]

National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the lack of scalable retail marketing solutions. Why National Brands Often Favor Only a Subset of Retailers with Marketing Efforts Most brands […]

Local Marketing Campaigns brand
Tyler Cumella Year in Review: Our Best Brand and Retail Marketing Content of 2016

With 2016 coming to a close, we have put together some of our most popular brand and retail marketing content to help you get ready for the new year, including: Interviews with brand leaders and expert retailers Insightful, impactful case studies Promoboxx product updates Tips and best practices for helping your local retailers succeed at […]

Local Marketing Campaigns brand
Tyler Cumella Mizuno & Fleet Feet Use Facebook Ads to Inspire Local Communities [Case Study]

For its community-focused The Power of Running campaign, Mizuno wanted to raise awareness for the powerful initiative in local markets among running enthusiasts. By utilizing Promoboxx Local Ads, Mizuno did just that, partnering with Fleet Feet stores to target qualified local customers with highly relevant Facebook ads on mobile devices. Mizuno and Fleet Feet Partner […]

Local Advertising brand