The Promoboxx Blog

More and more brands are discovering Promoboxx’s power to generate new leads – and they love it. Today, let’s take a look at how you can benefit too.   How Can Promoboxx Help You Generate New Leads? Lead generation (often referred to as lead gen) is a big opportunity in standard and advanced campaigns on […]

“Making the Case for Mobile-Optimized Email: The Numbers,” a post that Deb Papp wrote for the Lyris blog, presents some compelling statistics about the growing power of mobile marketing. Yet there is more to her post than dry numbers. When you put them all together, they show that the use of in-store mobile advertising is […]

Over the past few weeks, Promoboxx has started rolling out the Aligned Conference agenda with the announcement of speakers and attendees from some of the world’s top brands, including Chevrolet, Life is Good, and Mohawk Flooring. As planning continues for the three-day event, anticipation for Aligned is steadily growing at the Promoboxx headquarters! To get an inside […]

Wolverine Worldwide – owner of Caterpillar Footwear, Chaco, Keds, Saucony, and Wolverine itself – made news a few days ago when it announced plans to shutter 140 stores over the next 18 months. Most of the affected will be Stride Rite stores. The company announced that it will also consolidate operations, restructure field support teams, […]

“There are lots of digital efforts by brands going direct to consumers, and there are lots of efforts by retailers direct to consumers, but there’s been little understanding about how to truly combine a brand and a retailer together in a digital medium that builds equity for both.”  – April Carlisle, Senior Vice President, Global […]

When consumers visit your retailers online, they see your products and learn about your current promotions and campaigns. But these retailers sometimes also sell as many as 50 other brands in a single retail outlet. How can you cut through that clutter, engage customers, and become the brand of choice for your retailers and consumers? […]

The Retailers Rule! Interview Series has taken some time off to gather even more great insights from our retailers! Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get activated, show them new features, […]

As the first ever Aligned Conference approaches, the Promoboxx team is gearing up for an exciting three days of events! We asked the team why they are most looking forward to the Boston conference that is focused on brands empowering their retailers. To find out why the Promoboxx Team is getting pumped, check out their responses below. “If […]

Whether you are a sports fan or not, you cannot avoid the event that everyone is talking about in the media, radio, online publications, newspapers, magazines, etc! Most importantly, this sporting event is in people’s conversations from all around the world, of all ages. It is actually pretty amazing how one event can have such […]

Earlier this year, Mizuno (USA) debuted its What If Everybody Ran? campaign online to help us all better understand the power of running and its impact on our mental, economical, and physical health. Using findings from its study with University of North Carolina Kenan Flager Business School, Mizuno integrated these statistics into compelling content for its #IfEverybodyRan […]

Now is the time for digital retail marketers to come together. Enough with the consumer brand marketing teams getting all of the great toys and having the fun events. It’s time for digital trade and retail marketers to have their own thing. This is why we’re proud to announce that Promoboxx is host sponsor for the first ever Aligned […]

It is all too easy to make incorrect assumptions when stores change hands. In today’s post we’ll explore six of them, then discuss ways to keep them from harming your products and brand. Faulty Assumption One: Past customers will remain loyal. As a recent article in Entrepreneur notes, there is no guarantee that past customers will continue […]