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The Promoboxx Blog

Sonciary Honnoll #AlignedCon Highlights: Timberland’s Cassie Heppner Talks Re-Booting Retailer Marketing

At the 2014 #AlignedCon, Cassie Heppner, Director of North America Marketing at Timberland, shared how Timberland is taking responsibility for the success of their independents in her session: “Operation Refresh: Re-Booting Your Retailer Marketing.” I’ve included some highlights below, but the real point of action? Timberland is increasing the brand’s commitment to its independents, and gaining the interest and attention of each […]

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Taylor Holm Timberland Appeals to Diverse Retailer Base and Reaches New Customers with Hazel Highway Campaign

When Timberland began planning their Hazel Highway campaign on Promoboxx, they knew they wanted to go big. As this wasn’t a traditional product launch, they wanted to try out some non-traditional methods to ensure maximum product awareness and consumer reach. The solution? A wide variety of social posts for their dichotomous retailer base to choose […]

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Catherine Daigle #AlignedCon Highlights: Evan Hackel Describes the Keys We Need To Empower Retailers Today

Midway through his presentation at Aligned, Evan Hackel led a demonstration that no one who was in the room will forget anytime soon. He led Andrew Glenn, one of Promoboxx’s Brand Account Managers, out of the room. Evan then returned to the room, where he posted three archery-style targets at different locations on the walls […]

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Kelly Sonnenshein #AlignedCon Highlights: Jason West from GE Appliances Talks about Helping Busy Retailers in a Noisy Market

Last week we kicked-off our first-ever Aligned Conference, which gathered manufacturing brand marketers, digital retail marketers and sales managers across multiple verticals to share how they empower their independent retailers. The sessions were brand-led and conversational, sparking innovation and creativity among the attendees! The first presentation was a conversation between Jason West, General Manager Merchandising […]

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Drew #AlignedCon Highlights: Jason West from GE Appliances Talks about Helping Busy Retailers in a Noisy Market

Last week we kicked-off our first-ever Aligned Conference, which gathered manufacturing brand marketers, digital retail marketers and sales managers across multiple verticals to share how they empower their independent retailers. The sessions were brand-led and conversational, sparking innovation and creativity among the attendees! The first presentation was a conversation between Jason West, General Manager Merchandising […]

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Emma Bisogno Announcing The Aligned Awards

The Promoboxx team is getting so excited for Aligned, the first-ever conference designed for manufacturing brand marketers, digital retail marketers and sales managers who are looking to help empower their independent retailers. As the Brand Account Director at Promoboxx, I am very excited to announce that we will be presenting one of our brand clients […]

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Sonciary Honnoll Aligned Speaker Spotlight: Cassie Heppner, Director of North America Marketing at Timberland

We’ll be sitting down with Cassie Heppner, Timberland’s Director of North America Marketing at our upcoming Aligned conference. Cassie, a Timberland veteran of 8 years, has more than a decade of experience building brands and driving revenue through aggressive lead generation programs. Her experience spans multiple industries – footwear, financial services, entertainment and technology. To say that Cassie Heppner is one of the […]

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Drew Aligned Speaker Spotlight: Cassie Heppner, Director of North America Marketing at Timberland

We’ll be sitting down with Cassie Heppner, Timberland’s Director of North America Marketing at our upcoming Aligned conference. Cassie, a Timberland veteran of 8 years, has more than a decade of experience building brands and driving revenue through aggressive lead generation programs. Her experience spans multiple industries – footwear, financial services, entertainment and technology. To say that Cassie Heppner is one of the […]

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Kelly Sonnenshein Electrolux Empowers Retailers With Co-Branded Content

Co-marketing success leads to acquisitions. Bold statement, but consider the news that Electrolux Major Appliances recently acquired General Electric’s appliances division for $3.3 billion, leading to 40% control of the industry in North America. For the team here at Promoboxx, we would like to think we are a contributing factor to their success. Electrolux North America first partnered […]

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Drew Electrolux Empowers Retailers With Co-Branded Content

Co-marketing success leads to acquisitions. Bold statement, but consider the news that Electrolux Major Appliances recently acquired General Electric’s appliances division for $3.3 billion, leading to 40% control of the industry in North America. For the team here at Promoboxx, we would like to think we are a contributing factor to their success. Electrolux North America first partnered […]

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Andrew Glenn 4 Things Retail Marketers Can Learn from Trek Bikes

A day before thousands of Trek retailers’ eyes widened, I walked into the expo hall and balanced a 10.25lb Émonda road bike on my index finger with a stunned chuckle. Trek’s yearly retailer gathering and product release taught me that it’s not just the engineering department going above and beyond. Here are four things I learned […]

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Allison Moldoff Retailers Rule! Footwear Insights With Phil Young of Running Wild

Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get activated, to show them new features, and to answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs is […]

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