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The Promoboxx Blog

Kelly Sonnenshein Wigwam Targets Growth with Its Specialty Retailers [Interview]

With a strong passion for keeping things local, Wigwam is placing a renewed focus on its partnerships with specialty retailers in 2017. Similar to the pride the brand feels with its made in America craftsmanship, its specialty retailers are proud store owners who hand-select quality products that resonate best with their local markets. Luke Otten, Wigwam’s […]

Brand & Retailer Interviews brand
Sonciary Honnoll CMOs: Why Focusing On Big Box Retailers Is A Big Mistake

As CMO, you own the promise of your brand, but your retail partners own the experience. Your primary goal is to grow awareness; your pain lies in the disconnect between that awareness and the consumer experience (aka reality). You work tirelessly to address this gap. When it comes to retail partners, there are typically three […]

Tips and Resources brand
Kelly Sonnenshein About All Floors Talks Amazon Home Business and Flooring Trends [Interview]

Here at Promoboxx we love local retailers and look for opportunities to highlight their stories. In our latest Retailers Rule interview, we connect with Tom Heffner, owner of About All Floors. Tom is currently a member of Mohawk’s National Dealer Advisory Council and is well-versed in the flooring industry. Straight out of college he worked for […]

Brand & Retailer Interviews brand
Natalie Giulianelli 6 Essential Tips for Retailer Email Communication

Email communication can be an incredibly powerful tool to reach your retailers, but it’s only as effective as the marketing and design strategy you use to build the emails. It’s time to take your communications to the next level! Here are six essential do’s and don’ts of email communication that you should consider when writing […]

Tips and Resources brand
Tyler Cumella Two Reasons Why You May Be Failing to Engage Retailers

National brands and local retailers can be a powerful duo for driving sales; the trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here are the failures of broken, out-of-date processes like co-op advertising and digital asset management systems (DAMs). DAMs and Co-Op Programs Fail to Engage […]

Local Advertising brand
Tyler Cumella Over 65% of the Best Running Stores in America Use Promoboxx

Every year, Competitor magazine partners with Running Insight trade magazine to identify the 50 Best Running Stores in America, recently releasing the annual list for 2016. We congratulate all of the recognized retailers and are proud to say that over 65% of them use the Promoboxx marketing platform to easily promote content for the footwear […]

Retail Marketing News brand
Tyler Cumella How to Build a Digital Strategy That Drives Retail Opportunities

Your brand may be executing impressive content, campaigns, and overall strategy on a national level, but are you extending this wealth down to the local retail level? Mollie Surratt, Senior Director of PR, Social Media, and Content at Mohawk Flooring, knows a thing or two about “sharing the love.” As part of her recent session […]

Tips and Resources brand
Tyler Cumella Tap into Millennial Interest through Brick-and-Mortar Retailers

Millennials (and other younger demographics) may truly be of the digital age, but that is not stopping them from seeking out personal, unique shopping experiences. To capture and retain the interest of this increasingly influential group of consumers, brands must look to their brick-and-mortar retailers and think about how to best leverage digital as a […]

Tips and Resources brand
Tyler Cumella 5 Things Brands Should Know About Retail Marketing Support

Many brand professionals are tasked with providing digital marketing support to their local retailers in order to engage audiences, drive foot traffic, and, ultimately, increase sales of products. If not immersed in the day-to-day of digital retail marketing support, though, it can be difficult to fully understand retailers’ needs. If brands want to market more […]

Tips and Resources brand
Tyler Cumella Legend Nissan Capitalizes on All Digital Opportunities [Interview]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Wayne Siegel, President of The Legend Auto Group, which consists of Legend Nissan (Syosset, NY), Legend Porsche (Massapequa, NY), and Legend Audi/VW (Amityville, NY). The Legend Auto Group is […]

Brand & Retailer Interviews brand
Tyler Cumella Faces of Promoboxx: Meet Nick Holroyd

The Promoboxx team continues to grow! We’d like you to meet our new Senior Product Designer, Nick Holroyd. We are so excited to welcome Nick to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I graduated […]

Careers & Culture brand
Drew Join the Promoboxx Team! We’re Hiring a Brand Onboarding Specialist

Promoboxx is seeking an Brand Onboarding Specialist at our headquarters in Boston’s South End. Our rapidly growing team uses technology to deliver high-quality marketing content to storefronts around the globe. We work with brands like Chevrolet, General Electric, New Balance, The North Face, and more! The Brand Onboarding Specialist role is a full-time position on the […]

Careers & Culture brand
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