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The Promoboxx Blog

Isolde Decker-Lucke Specialized Supports Small Business Saturday® [Small Business Saturday® Series]

Specialized is partnering with Promoboxx to encourage more shoppers to buy locally this holiday season. Small Business Saturday® underscores the importance of supporting the small brick-and-mortar stores that are a part of every community. “Small Business Saturday® is one of the most important shopping days of the year, especially for bicycle retail,” said Molly Supple, […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke Mizuno Running – “Small Businesses Make the World Go Round” [ Small Business Saturday® Series ]

Mizuno Running believes that specialty stores are an essential step in the buyer’s purchasing journey. This Small Business Saturday®, they’re helping their retailers drive more in-store traffic by providing branded, locally-targeted social media content through Promoboxx. Mizuno Running is supporting Small Business Saturday® because they believe in the power of experiences. Whether running your first […]

Local Advertising brand
Isolde Decker-Lucke CANIDAE Goes Back to Their Roots This Small Business Saturday [Small Business Saturday® Series]

Scott Whipple and John Gordon started CANIDAE as a local grain store in 1984. The co-founders and owners decided to start their own company because they felt that many pet food brands weren’t built with retailers or consumers in mind. CANIDAE’s local roots are why they share a special connection with local businesses, and why they are […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke New Balance Embraces Ties With Run Specialty Stores [Small Business Saturday® Series]

How many days a year do you shop locally? Small Business Saturday® occurs the Saturday after Thanksgiving and is an annual event that reminds consumers to spend their dollars in local communities. This year, Promoboxx started a new Small Business Saturday® initiative to encourage our brand partners to run paid ad campaigns with their local, specialty […]

Local Advertising brand
Ben Carcio Stop Scaring Your Retailers with Outdated, Nightmare-Inducing Co-Op Advertising

Halloween is here, but you should really leave the scare tactics to the haunted houses. Traditional co-op advertising programs are so outdated and inefficient that trying to implement them feels like trying to revive the dead. What is Co-op Advertising? Many national brands create a co-op account for each of their retailers. In each account, […]

Local Advertising brand
Isolde Decker-Lucke Know Your Audience – 87% of Appliance Consumers Shop In-Store

New data shows, appliance consumers make their purchases in-store. Local appliance dealers, rejoice! A new survey from Netsertive, a fellow supporter of independent businesses, shows that 87% of appliance shoppers researched their item online, but made their actual purchase at local dealer locations. The combination of a strong digital marketing and confident, knowledgeable in-store employees seals […]

Retail Marketing News brand
Isolde Decker-Lucke Why Orvis Puts Local Retailers First

Bill Reed, Director of Wholesale at Orvis and outdoor industry veteran, knows that confident and supported local retailers are essential to brand sales. Retailers have the crucial combination of technical knowledge and the opportunity to place the actual product in the hand of the consumer. This understanding helps to drive Orvis’ wholesale strategy and internal […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke Independent Retailers Matter: A Look Back at the Fourth Annual Aligned Conference

Wow… what a week! We are almost speechless here at Promoboxx… almost! 😉 Last week, marketers came to Boston’s seaport district from all across North America to be a part of the fourth annual Aligned Conference, the only national conference that focuses on strategies to develop alignment between brands and their local retailers. We are […]

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Isolde Decker-Lucke How The Conservation Alliance Helps Brands Protect The Outdoors

Image Credit: Theresa Gulliver Promoboxx recently partnered with The Conservation Alliance, an organization of like-minded businesses that support and partner with grassroots environmental organizations to protect wild places for their habitat and recreation values. Through this partnership, The Conservation Alliance is using the Promoboxx platform to provide their member companies with stories about land and […]

Brand & Retailer Interviews brand
Ben Carcio Retailers Want More Tequila Flavored Beer

The recent National Retail Federation study “The State of Retail Small Businesses” is good news for digital savvy manufacturing brands. The National Retail Federation commissioned a survey of retail small business owners to better understand their sentiments around a number of key issues and the impact of policies and regulations on their businesses. The survey […]

Tips and Resources brand
Isolde Decker-Lucke 5 Questions with Aligned Speaker Sheldon Bailey from ADM

Next up in our Aligned Speaker Series is Sheldon Bailey, Consumer Business Manager at ADM Animal Nutrition. ADM is all about passion, commitment and good old fashioned work ethic, and Sheldon’s role makes him uniquely positioned to speak to the importance of a strong retailer strategy that focuses on digital marketing. Digital marketing plays a […]

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Isolde Decker-Lucke 5 Questions with Aligned Speaker Shelley Kanther from the New England Appliance and Electronics Group

The Aligned Conference is right around the corner, so we want to introduce speaker Shelley Kanther from the New England Appliance and Electronics Group (NEAEG). Promoboxx partners with the NEAEG as part of their Preferred Digital Vendor Program, which is part of a larger group initiative to help local appliance stores embrace digital marketing. At […]

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