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The Promoboxx Blog

Mansi Mohnani Promoboxx Is Going After Digital ROI [Product Update]

What is the true value of brand-to-retailer connection and alignment? While we know all too well the impact that can occur when national brands and local retailers work towards digital marketing alignment, there still remains the lingering question of proven ROI. Not anymore. With our latest product update, Post-Campaign Surveys, we are taking a step […]

Platform Updates brand
Tyler Cumella Create Instagram Ads That Drive In-Store Foot Traffic

With a community of more than 500 million, Instagram is one of the world’s largest mobile advertising platforms. It has proven to be particularly effective in the world of local retail, allowing small businesses to share stories with a highly engaged audience in a creative, high-quality environment while also driving specific actions with their ads. […]

Local Advertising brand
Tyler Cumella 4 Reasons Why Building an Asset Management System Doesn’t Work

Frustrated that you don’t have insights into retailer marketing activity? Not sure why they’re not promoting your brand content? Chances are that you’re trying to support them with a digital asset management system (DAMs). Despite the overall ineffectiveness of DAMs, brands continue to throw large sums of time and resources into building internal asset management […]

Tips and Resources brand
Tyler Cumella How New Balance Provides Scalable Retail Support [Case Study]

National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the lack of scalable retail marketing solutions. Why National Brands Often Favor Only a Subset of Retailers with Marketing Efforts Most brands […]

Local Marketing Campaigns brand
Sonciary Honnoll Calling All World-Class Retail Marketers: Join Us as a Brand Account Manager

This is the stuff dreams are made of–connecting daily with clients and making a difference in not only their businesses but their lives. Our brand relationships are great, but they could always be better. We’re a young company, and we’re on fire. We need people to join us as we grow a world-class brand-to-retail marketing […]

Careers & Culture brand
Tyler Cumella Faces of Promoboxx: Meet Navin Jain

The Promoboxx team continues to grow! We’d like you to meet our new Senior Enterprise Sales Representative, Navin Jain. We are so excited to welcome Navin to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I was […]

Careers & Culture brand
Tyler Cumella New Balance, Arc’teryx Talk Going Global and Staying Local

New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to […]

Brand & Retailer Interviews brand
Tyler Cumella Quick Tips: Better Partner with Retailers for Brand Marketing Programs

What do your local retailers care about? What makes them tick? These are questions you need to ask yourself (and your retailers) before even thinking about partnering with them for brand marketing programs. Starting out, you have to make the effort to truly connect with your retailers, identifying and addressing their needs, interests, and goals. […]

Tips and Resources brand
Tyler Cumella Faces of Promoboxx: Meet Dan Gentile

The Promoboxx team continues to grow! We’d like you to meet our new Product Manager, Dan Gentile. We are so excited to welcome Dan to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I spent the better […]

Careers & Culture brand
Tyler Cumella Charles River Running Charges Ahead in a Rocky Retail Environment [Interview]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Charlotte Walsh, owner of Charles River Running. Opened in June 2012, Charles River Running is a brick-and-mortar specialty run and walk store located in the heart of Norwood, Massachusetts. […]

Brand & Retailer Interviews brand
Daniel Stevenson Join the Promoboxx Team! We’re Hiring a Director of Business Development

Promoboxx is a fast-growing digital marketing technology startup in downtown Boston. The Promoboxx solution is sold to Fortune 1,000 brands to help them better market align with and sell through their local retailers. Position Overview: Promoboxx is looking for a Director of Business Development to initiate and manage revenue accretive and ground-breaking partnerships. We are […]

Careers & Culture brand
Tyler Cumella Experts Offer an Inside Look at Sales Rep-Retailer Success Strategies

Sales reps are the crucial link between brands and their local retail partners, providing a direct in-person connection while affirming key sales and marketing initiatives. To gain further insights into this invaluable top-down relationship, we sat down with two experts of the field: Matt Baum, North Region Key Account Manager – Running at Mizuno USA, […]

Aligned Conference brand
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