The Promoboxx Blog

Sales reps are the glue connecting a brand to their local retailers, but many brands fail to properly involve and communicate with their reps. Without cultivating this relationship, a disconnect is created that can negatively trickle down to the retail level. A number of issues can arise: Retailers become less likely to purchase and sell […]

The state of retail is in flux, with e-commerce on the rise and big-box chains on an increasingly noticeable decline. For brands, this means that it’s becoming more challenging to reach local consumers in a meaningful way. National brands looking to receive more exposure locally should rethink the way they provide their specialty retailers with […]

With digital marketing evolving at such a rapid rate, co-op advertising programs have trouble keeping up the pace. While many brands still fail to even offer digital as a component of their program, those that do need to start innovating in order to steer clear of failure and ensure success. For both brands and retailers, […]

Whether internally built or provided by a third party like Dropbox or Widen, digital asset management (DAM) platforms are failing both the brands who seek to create consistent messaging at the local level and their retailers who want easy access to brand content to help bring customers in-store. The three largest issues they face are: Low […]

Local retailers are the backbone of the US economy, and it’s no secret that digital marketing now plays a huge role in their success. This is why we started the Retailers Rule! interview series, to share retailer insights on digital marketing that help them better connect and align with the brands whose products they sell. […]

Many brands and local retailers struggle to reach new customers, especially when it comes to increasing where-to-buy awareness for their products. Electrolux sought to provide their dealers with a solution to this challenge, leveraging the newly announced Promoboxx Local Ads in order to connect them with untapped consumer audiences. Electrolux is no stranger to working with their local […]

Meet Promoboxx’s new Senior Enterprise Sales Representative, Chris Unger! We are so excited to welcome Chris to our team, and to get to know him better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself. I grew up in Lexington, MA and attended Northeastern University, graduating with a […]

Many national brands struggle to effectively reach potential customers with where-to-buy messaging from local retailers. To combat this and heighten consumer awareness during a busy time like the holiday season, Shaw Floors leveraged Promoboxx Local Ads. Announced earlier this week, Local Ads is a new offering on our existing marketing platform where national brands and local […]

We’re excited to announce the official launch of Promoboxx Local Ads this week! After a highly successful long-term pilot, with participation from many national brands and thousands of local retailers, Local Ads is now formally a core component of the Promoboxx marketing platform. I’m particularly enthusiastic about this launch because the results are clear: Local Ads is […]

Meet Promoboxx’s new Brand Account Specialist, Natalie Giulianelli! We are so excited to welcome Natalie to our team, and to get to know her better, we asked her a few questions. Check out her answers below! Tell us a little bit about yourself. After earning my B.S. in Information, Communication & Technology from Florida State University, I relocated to […]

The Aligned Conference is back for year three! This time, we’ll be making the move to District Hall in Boston’s Innovation District. Join digital trade and retail marketers from national brands as we talk shop and strategize how to best develop and nourish digital marketing alignment between brands and their local retailers. Be a game […]

Meet Promoboxx’s new Retail Support Specialist, Barbara Donnelly! We are so excited to welcome Barbara to our team, and to get to know her better, we asked her a few questions. Check out her answers below! Tell us a little bit about yourself. I’m a born and bred New Yorker who, after a couple of years on […]