The Promoboxx Blog

With the New Year rapidly approaching, there’s a flurry of “best ofs” going around. Did you catch Katie Courics’ Best Stories of the Year: 2011? After viewing, I decided to end the year on a “marketing high note” by asking my team to vote on the best campaigns of 2011. Well, maybe I shouldn’t say “best,” […]

Happy Holidays and Happy New Year from the Promoboxx Team! To stay up-to-date with what is coming in the year 2012 to Promoboxx platform keep your eyes on our blog for info, tips and trends on brand-to-retailer marketing, local marketing strategies and MORE! We’ve also got some very exciting additions to the Promboxx platform rolling out […]

If you look at how manufacturing brands promote their retailers on company websites, it seems like they’re embarrassed by them.  It reminds me of how teenagers are embarrassed by their parents. Yes, they support them, cloth them, feed them, but these kids don’t want to get caught dead with their parents in public. Like when I was […]

One of the most common questions brands ask us is “What’s my retailer’s experience?” It’s a question that all good brands mention, and it’s how we know a brand is in-step with it’s most valuable asset: retail partners. In this video, we show one dealer’s experience, Loose Nut Cycles, with a recent Linus Bike campaign. After […]

The brand-to-retailer relationship is complicated. We talked a little about this in our post: Brands & Retailers: A Marriage on the Rocks (TMZ Style). As brand marketers, we know our retailer affair is symbiotic, but in many cases, not simpatico. Because “it’s complicated,” getting your retailers to participate in anything – from annual conferences, to […]

This 60 second video series explores trends, challenges, and innovations of brand marketers in today’s marketing landscape. Ben Carcio, Co-Founder and CEO of Promoboxx, kicks things off. In this video, Brand-to-Retailer Marketing vs. Brand Marketing, Ben discusses why brands should care about helping their retailers market. Watch the video, or read the full interview below. How […]

What’s ahead for 2012? Two words: Localized Marketing. As local pages continue to reign at the top of Google searches, you’ll need to implement (or augment) a local marketing strategy with your retail partners. This means always asking one very important question: “How do I get my products in the hands of more consumers?” The […]

Co-marketing can be best described as a practice where two companies cooperate with separate distribution channels, and jointly promote. With most companies looking for innovative and fresh marketing tactics, co-marketing is emerging as a popular way to generate leads, sell more product, and strengthen partnerships. At Promoboxx, we believe in co-marketing 100%. In fact, we’ve […]

With Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday filling up the retail calendar over the next week, sales traffic online and offline are sure to pick up as we kick-off the holiday season. Get in on the holiday action! On a national level, American Express is holding its 2nd Annual Small Business Saturday […]

As small business supporters, we believe the relationship between national consumer brands and their local retailers is essential for success. It’s the reason why we built Promoboxx. In support of Small Business Saturday this November 26th, we are offering all retailers $1 Facebook promotions (usually $99) to help you drive store traffic and sales this […]

Here at Promoboxx, we understand that creating a Facebook Tab for your promotion is one of the most important steps in getting more leads. Although sometimes…it can be the most confusing! So, we decided to simplify the entire process to help make your Facebook Tab easier to setup, and crazy successful too! That way, you’ll […]

So far, November has been one exciting month for us. We’re about to close our seed round, we’ve added several top level brands to our platform, and last, but not least – two new Promoboxx team members! Tiffany Karl, Marketing Manager, joins our Marketing and Client Services team, and is working out of our Cambridge […]