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The Promoboxx Blog

Anna Perko Feature Review: Reach More Customers with National View

Accelerate the reach of your marketing content and drive more customers to your co-branded campaigns with the Promoboxx National View. One of the key indicators of success for an online marketing campaign is customer engagement – you want your content to reach as many customers as possible. With the Promoboxx National View feature for co-branded […]

Platform Updates brand
Drew #AlignedCon Highlights: John Ross of PepsiCo Talks about High-Level Strategies to Engage Influencers

John Ross of PepsiCo caught everyone’s attention when he started his presentation at this year’s #AlignedCon by showing a photo of a skydiver who was falling backward toward earth. Far below him, we could make out the outline of the cars and RVs parked in rows at the Burning Man symposium in Nevada. The man was wearing […]

Aligned Conference brand
Ben Carcio #AlignedCon Highlights: John Ross of PepsiCo Talks about High-Level Strategies to Engage Influencers

John Ross of PepsiCo caught everyone’s attention when he started his presentation at this year’s #AlignedCon by showing a photo of a skydiver who was falling backward toward earth. Far below him, we could make out the outline of the cars and RVs parked in rows at the Burning Man symposium in Nevada. The man was wearing […]

Aligned Conference brand
Drew Trek Bicycle Wins First Ever Aligned Awards

The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. […]

Aligned Conference brand
Sonciary Honnoll Trek Bicycle Wins First Ever Aligned Awards

The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. […]

Aligned Conference brand
Drew Mohawk Flooring Teaches Retailers New Tricks

A company with over $6 billion in yearly revenue only makes a strategic move after it has been thoroughly considered. Recognizing independent retailers as the brand’s sales fulcrum, Mohawk Flooring has been equipping them with the right tools to make for a better network of business people. In this industry, it couldn’t have come sooner. Flooring companies […]

Local Marketing Campaigns brand
Andrew Glenn Mohawk Flooring Teaches Retailers New Tricks

A company with over $6 billion in yearly revenue only makes a strategic move after it has been thoroughly considered. Recognizing independent retailers as the brand’s sales fulcrum, Mohawk Flooring has been equipping them with the right tools to make for a better network of business people. In this industry, it couldn’t have come sooner. Flooring companies […]

Local Marketing Campaigns brand
Drew Co-Op Advertising Is Walking Dead

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. [Note: this post was updated in February 2016 to reflect updates to the Promoboxx platform.] The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that the […]

Local Advertising brand
Ben Carcio Co-Op Advertising Is Walking Dead

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. [Note: this post was updated in February 2016 to reflect updates to the Promoboxx platform.] The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that the […]

Local Advertising brand
Anna Perko #AlignedCon Highlights: CraveLabs, Localytics, and GoSpotCheck Talk Mobile Strategies for Retail Marketing

It was my privilege to host the Bleeding Edge: Mobile Strategies for Retail Marketing discussion panel at this year’s #AlignedCon. Our three panelists, Jeff Peden CEO of CraveLabs, Raj Aggarwal CEO of Localytics, and Matt Talbot CEO of GoSpotCheck, are all notable players in the cutting edge of digital marketing. Here are some of their key insights on mobile […]

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Emma Bisogno Sweet Listening Lessons from NESTLÉ® Ice Cream

Most brands find managing digital marketing and social media efforts, no matter how big or small, a challenge — and what is even harder is aligning these national marketing campaigns so that they resonate with local consumers. This past summer, Nestlé was able to overcome these challenges, all by the simple act of listening. Client […]

Retail Marketing News brand
Emma Bisogno #AlignedCon Highlights: Chevrolet’s Johanne Pearson and Michael Cearley Discuss the Marketing Power of Social on the Regional Level

Some very big ideas about social media marketing began to flow as soon as I started asking Johanne Pearson and Michael Cearley questions at this year’s #AlignedCon. Johanne is Retail Digital and Social Manager for Chevrolet, while Mike is SVP & Senior Partner, Global Social Strategy at FleishmanHillard, Chevrolet’s digital marketing agency. Johanne and Mike have […]

Brand & Retailer Interviews brand