The Promoboxx Blog

For those of you in retail marketing, you would’ve been inspired by Jeremy McKinley, Global Retail Marketing Manager at Trek Bikes, and the talk he gave at 3M’s 2013 ThinkTANK. ThinkTANK, held at 3M’s Innovation Center in St. Paul, MN, is an event that gathers 3M’s 60+ divisions together to share best practices, trends, and […]

At Promoboxx, brands come to us with a variety of problems to solve and goals to accomplish. Depending on these factors, they can design their campaigns to best fit their needs by focusing on specific share channels, creating certain types of content and using a strategic communication strategy. However, we often are asked if the […]

As Promoboxxers, we are always interested in hearing how the digital world is changing the way retailers market to their customers. We are in the business of helping brands and retailers work together to achieve success in the digital world. This infographic depicts just how important it is for retailers to be online, and how […]

After working closely with 10,000 independent retailers across various industries, Promoboxx has received consistent feedback that we have been helping solve one of their biggest problems with online marketing – getting a hold of good quality content, exclusive to their online fans. Most of the time independent retailers are starving for content that helps them […]

Many of you have already seen the “Sh@t Sales Reps Say“ video, but I keep coming back to it as a guide for how manufacturing brands work with the local retailers who sell their products. The video is a funny industry insider look into how manufacturing brands use sales reps to better sell into local retailers. As […]

These days, it doesn’t matter who you are- brand or retailer, you have a list of your loyal customers’ email addresses, and it’s essential that you use it. However, as the saying goes, “with great power comes great responsibility.” Your customer has given you their email address under the assumption that you won’t abuse the […]

One of our brand clients has historically always provided retailers with marketing content, both in-store and online. So, when that brand turned to Promoboxx to help better engage its retailers the relationship’s foundation was already there; Promoboxx just helped streamline the process. The problem with providing a lot of content to retailers is that they […]

I recently attended a conference and had the chance to talk social media with the folks that keep brands alive: retailers. All too often I heard “I have Twitter, I just don’t know what to do with it.” The truth of that matter is that it’s not enough to simply have an account on Twitter; […]

At Promoboxx, our focus is making both retailers and brands happy. We do this in a variety of ways, but early on we realized the simple equation to this utopia is happy retailers = happy brands. For now, we’ll concentrate on one side of the equation: the responsibility of brands to keep their retailers happy. […]

As a Client Marketer at Promoboxx, part of our job is to have conversations with independent retailers and garner insights to better help them market online. Independent retailers are the key to success with any Promoboxx campaign. Independents are the ones that sell products, help build a community, create memorable experiences and provide exceptional customer […]

These days, there’s an increasingly noticeable focus on local: supporting locally owned businesses, eating locally raised meat and produce, and buying products manufactured in the USA. Currently, 23 million small businesses in America account for 54 percent of all U.S. sales, and their influence is only expected to grow in 2013. So how should brands […]

We’ve all heard of B2B (business-to-business) and B2C (business-to-consumer) marketing, but what is this B2R marketing Promoboxx seems to talk so much about? B2R (Brand-to-Retailer) marketing is connecting brands with their retailers by providing them with marketing materials they can use to facilitate the sale of their products and services they offer. Brand-to-Retailer marketing also […]