The Promoboxx Blog

It is all too easy to make incorrect assumptions when stores change hands. In today’s post we’ll explore six of them, then discuss ways to keep them from harming your products and brand. Faulty Assumption One: Past customers will remain loyal. As a recent article in Entrepreneur notes, there is no guarantee that past customers will continue […]

We’re all experiencing the effects of Facebook’s current News Feed algorithm, Edgerank. We’re concerned that the changes will reduce organic reach for brand pages to a small percentage of their fans. We’re also worried that we will soon be paying for Facebook capabilities that are now free. Worries, Worries Those fears about Facebook remind me of similar […]

This weekend I was buying a couch at a local Crate and Barrel and worked with a super professional salesperson named Beth. She helped us choose a couch, a fabric and created a take home package to ensure that it fits and the fabric matched. I even learned she has four kids and lives a town […]

For brands that depend on sales reps to build retailer relationships and sell their products to their accounts, two of the biggest challenges you and your reps face are creating brand loyalty and local awareness of your products. With this sales approach, traditionally it’s difficult for the brand to manage providing digital marketing materials to […]

As a retailer, a very important component of online marketing is your search engine ranking, also known as SEO. SEO stands for “Search Engine Optimization”, or in other words, where your page shows up on an internet search. When an individual completes a keyword search on sites such as Google, the search engine will rank […]

Looking for the best ways to strengthen your retailer relationships? Forget the chocolates and flowers, check out our top ten list to learn how you can better connect with your retailers and feel the love. Treat them as equal partners. Their brand is the most important equity they have. – Sonciary, SVP of Client Services […]

At Promoboxx, we work hard with our brands to provide content that not only looks professional, but also provides great value for both consumers and retailers. Part of this process often includes incorporating campaign customizations that are simple and easy to implement. These features can be a great tool for any retailer, and should not […]

This post was co-authored by Allison Moldoff; Client Services Intern Promoboxx services a wide variety of retailers: from big automotive groups with multiple dealerships to small mom-and-pop shops. Many of our largest retailers have either a full-time marketing position or hire an agency to do the marketing for them. Yet, some of our mom-and-pop shops […]

Although most independent retailers have websites and some have an e-mail marketing strategy, many feel that social takes up too much time and won’t help them sell more. A recent Forrester Consulting Report showed quite the opposite. In fact, the report showed that customers use social media at every stage of their purchase lifecycle. Knowing […]

Although most independent retailers have websites and some have an e-mail marketing strategy, many feel that social takes up too much time and won’t help them sell more. A recent Forrester Consulting Report showed quite the opposite. In fact, the report showed that customers use social media at every stage of their purchase lifecycle. Knowing […]

Amongst a slew of other social media tools, Instagram has defined itself as one of the dominant up and coming visual marketing channels for both brands and retailers. At just three years old, Instagram has over 150 million active monthly users, with total video and photo share rates of 55 million per day. Its simplicity […]

Amongst a slew of other social media tools, Instagram has defined itself as one of the dominant up and coming visual marketing channels for both brands and retailers. At just three years old, Instagram has over 150 million active monthly users, with total video and photo share rates of 55 million per day. Its simplicity […]