The Promoboxx Blog

As MC, I would like to give all of our Aligned Conference attendees a hearty welcome to Boston! While I can’t wait to get down to business with our line up of top-notch speakers, I also would like to introduce you to my awesome team here at Promoboxx. They have been working hard to ensure that you […]

It’s finally here! Welcome to the destination of our official Aligned Conference schedule, where you can read up on all the amazing sessions we have in store. Browse through bios and check out the social profiles of each speaker before you arrive. What sessions are you excited for? Tweet your thoughts and inspirations to #AlignedCon to […]

There’s just a week left until the Aligned Conference, which will be hosted at the Fairmont Battery Wharf Hotel, right in the hub of Boston excitement.  Whether you’re just staying for the three day conference or extending your stay to soak up a little bit more of the city, there’s a plethora of fun things to […]

The Promoboxx team has been busy planning Aligned, the first-ever conference designed for manufacturing brand digital retail marketers to empower their independent retailers! Some of the world’s top brands will be speaking and in attendance, including PepsiCo, Chevrolet, Electrolux, Reebok, Life is good, and GE. As the MC for the event, I am very excited to be […]

A day before thousands of Trek retailers’ eyes widened, I walked into the expo hall and balanced a 10.25lb Émonda road bike on my index finger with a stunned chuckle. Trek’s yearly retailer gathering and product release taught me that it’s not just the engineering department going above and beyond. Here are four things I learned […]

“Making the Case for Mobile-Optimized Email: The Numbers,” a post that Deb Papp wrote for the Lyris blog, presents some compelling statistics about the growing power of mobile marketing. Yet there is more to her post than dry numbers. When you put them all together, they show that the use of in-store mobile advertising is […]

Wolverine Worldwide – owner of Caterpillar Footwear, Chaco, Keds, Saucony, and Wolverine itself – made news a few days ago when it announced plans to shutter 140 stores over the next 18 months. Most of the affected will be Stride Rite stores. The company announced that it will also consolidate operations, restructure field support teams, […]

When consumers visit your retailers online, they see your products and learn about your current promotions and campaigns. But these retailers sometimes also sell as many as 50 other brands in a single retail outlet. How can you cut through that clutter, engage customers, and become the brand of choice for your retailers and consumers? […]

Sales reps play an integral role in their brand’s success by forging personal relationships with clients. When a brand seeks to expand the nature of these relationships they rely on their sales reps to articulate new benefits to their retailers. At Promoboxx, we’ve seen how a sales rep’s introduction can make a huge difference. E-mail addresses and phone numbers are vital […]

We are proud that we played an important role in helping Trek execute a formidable launch of its brand in Australia. Here are some highlights . . . Australia’s smaller community of established bicycle retailers provided a unique opportunity for Trek. Trek’s marketing team and dealer base in Australia are much smaller than those in North America. […]

What makes engaging content that consumers will actually enjoy and not just scroll past? Social media is a challenge for both brands and their retailers. Here are a few tips on finding your brand’s social media voice! 1) Know your audience. Brands and retailers cannot begin to conquer social media without knowing who they are speaking […]

“Cookies, or popcorn?” the woman asked to my excitement.  No, I was not at some carnival, or even a movie theatre. My 6-year-old self was with my mother at the local Kensington Furniture, notorious for showering their patrons with home-y treats during each visit. I dashed between dozens of bedroom sets, curiously opening drawers, examining […]