The Promoboxx Blog

The Aligned Conference is back for year three! This time, we’ll be making the move to District Hall in Boston’s Innovation District. Join digital trade and retail marketers from national brands as we talk shop and strategize how to best develop and nourish digital marketing alignment between brands and their local retailers. Be a game […]

For many retail marketers, kicking off brand initiatives with their local retailer network can provide an interesting challenge. Whether trying to bring them on board for a new retail marketing strategy or engage them with digital assets, there are a number of questions, issues, or doubts that can arise on the retailer’s side. Local retailers […]

I recently found myself in search of a new pair of Adidas and, after starting my search online, was led down two entirely different paths to purchase: that of a big-box retailer (Sports Authority) and that of a local independent retailer (Marathon Sports in Wellesley). When placed side-by-side, these two retail experiences further opened my […]

These days, what does the auto shopper path to purchase even look like? I think it’s safe to say that it’s no longer clearly definable, and it’s time to revisit our assumptions and rework the road map. I recently set out on this path to purchase myself, traversing the waters of online research, national marketing, […]

How are you supposed to inspire resource-strapped retailers to deliver on your brand’s promise? That was the question posed to us recently by Dani Brock, Director of Retailer Marketing for Shaw Floors. With the majority of U.S. retail sales still taking place offline, the consumer’s experience at the local retailer level is as crucial as ever. […]

Brand marketing efforts are increasingly focused on the consumer’s local retail experience, and although retailers are key to ensuring in-store purchases, they have their own way of marketing. To make your retailers better marketers, brands must first understand how local retailers are currently promoting products. That was the goal of our recent Local Retail Marketing Panel, led by three stores spanning the outdoor sporting goods, major […]

While ad agencies spend months honing brand messaging, and product engineers tweak designs over years, retail marketers can quantifiably engage their network in about a week with Promoboxx. So why aren’t they? “We want to wait until Strategy X is implemented.” Do you know your customer turnover rate? While you look that number up, you’ve […]

We get it- producing content is hard. Why should you and your agencies slave over producing the best content for Facebook, Twitter, Instagram, etc., just to give it to your retailers to use freely, right? Wrong. Read on to hear the 5 reasons why it’s critical to share the wealth when it comes to retailer […]

As a manufacturing brand in the apparel industry, your independent retailers are by far your most valuable marketing asset. Recently, we’ve seen a trend among fashion brands that wish to sidestep independent retail marketing and instead focus on their direct-to-consumer marketing approach. Why? Because most brands still don’t know how to easily and efficiently market with […]

Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get them started, to show them new features, and to answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs […]

Appliance marketers have a tough job. Let’s face it: no one looks forward to appliance shopping. After all, appliances are expensive, and not exactly the sexiest big ticket items. There are so many stores, brands, and product features to choose from – it’s difficult for consumers to know where or how to start their search. […]

Why are some local retailers afraid of social media? How can national brands help them discover the benefits and get them involved? Frank Chiera explored those questions and more in his presentation, called “The New Customer Journey: How Local Marketing Drives Sales,” at this year’s Aligned Conference. Frank, who is VP of Marketing and Advertising […]