The Promoboxx Blog

The secret start-up playbook says that start-ups raise money. Lots of money, and often far earlier than they need it. At Promoboxx, we’ve done things differently. In 2010, we raised a bit of money (approx. $2 million) and focused on finding great customers, all while growing capital as efficiently as possible. With today’s announcement of […]

At Promoboxx, everything we do hinges on the core value, “Believe in Retailers.” To double down on this idea, we’ve updated our platform to make it even easier for retailers to become the best marketers we know they can be. Contrary to popular belief, retailers are not digitally unsophisticated and are more than capable of […]

We’re excited to announce the official launch of Promoboxx Local Ads this week! After a highly successful long-term pilot, with participation from many national brands and thousands of local retailers, Local Ads is now formally a core component of the Promoboxx marketing platform. I’m particularly enthusiastic about this launch because the results are clear: Local Ads is […]

Manufacturing brands spend a lot of resources to perfect their brand persona – it’s time to align with retailers and ensure that they’re telling the same brand story. We’ve all heard the stories. A representative of company X acts in a way that goes against public favor, and suddenly the whole company’s values shift in the eyes […]

When making improvements to our campaign building tool, we keep retail marketers and creative teams in mind and ask ourselves three key questions: Is it easy to use? Is it beautiful/effective? And most importantly, does it save time and resources? Take a look at how our campaign builder aces all three tests. Build a Campaign in Under 4 […]

Customers will love your BIG content in our new landing page templates, built to catch consumers’ attention and engage them for lead generation on every device. Let’s face it, we’re all busy. Capturing a customer’s attention for more than a few seconds is challenging and it’s one of the biggest hurdles when building an effective […]

Accelerate the reach of your marketing content and drive more customers to your co-branded campaigns with the Promoboxx National View. One of the key indicators of success for an online marketing campaign is customer engagement – you want your content to reach as many customers as possible. With the Promoboxx National View feature for co-branded […]

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. [Note: this post was updated in February 2016 to reflect updates to the Promoboxx platform.] The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that the […]

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. [Note: this post was updated in February 2016 to reflect updates to the Promoboxx platform.] The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that the […]

One of the many benefits of using Promoboxx is that it helps you understand the potential reach of your retailers. But, how many of your retailers know the extent of their local exposure? In most cases, retailers aren’t sure how they stack up to other stores selling your product or how many consumers they could reach with […]

You use Promoboxx to help your retailers promote their businesses with high-quality content, but do you know the real impact of retailer engagement? Engagement Insights – What’s your Consumer Reach? With the new Campaign Reporting features in the Promoboxx retailer dashboard, we help answer those questions. The new Reporting page shows live results of retailer activity in Promoboxx, and it helps […]

Custom Fields is a relatively new feature on the Promoboxx platform. It allows brands to ask their retailers a series of quick questions when they first sign up for the platform. The answers to those questions help brands to better understand their retailers and meet their needs. Electrolux Canada, New Promoboxx User As a brand […]