The Promoboxx Blog

Where do you start when creating a consistent omnichannel experience with independent retailers? That was the question posed to us recently by Laura Woodford, Sr. Trade Marketing Manager at Electrolux Major Appliances North America at the 2015 Aligned Conference. In the modern retail environment, it’s no longer physical or digital. It’s physical with digital. The […]

Meet Promoboxx’s new Chief Revenue Officer, Daniel Stevenson! We are so excited to welcome Daniel to our team, and to get to know him better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself: After graduating from Boston University and spending some time in management consulting, I […]

With 90% of all retail sales still being transacted in-store,1 brands need to ensure that their local retail partners are equipped with all of the marketing tools and resources necessary to keep their brand top of mind. In this series, we will be highlighting a few brands who are stepping in and winning at local […]

Meet Promoboxx’s new Director of Advertising, Alexandra Laird! We are so excited to welcome Alexandra to our team, and to get to know her better, we asked her a few questions. Check out her answers below! Tell us a little bit about yourself: I studied psychology – humans are fascinating! – then began my career […]

How are you supposed to inspire resource-strapped retailers to deliver on your brand’s promise? That was the question posed to us recently by Dani Brock, Director of Retailer Marketing for Shaw Floors. With the majority of U.S. retail sales still taking place offline, the consumer’s experience at the local retailer level is as crucial as ever. […]

Meet Promoboxx’s newest Marketing Intern, Hannah Martin! We are so excited to welcome Hannah to our team, and to get to know her better, we asked her a few questions. Check out her answers below! Tell us a little bit about yourself: My name is Hannah Martin, and I’m a recent graduate of Clark University where […]

Brand marketing efforts are increasingly focused on the consumer’s local retail experience, and although retailers are key to ensuring in-store purchases, they have their own way of marketing. To make your retailers better marketers, brands must first understand how local retailers are currently promoting products. That was the goal of our recent Local Retail Marketing Panel, led by three stores spanning the outdoor sporting goods, major […]

The future of co-op advertising hangs in the balance; it hasn’t seen innovation for decades. Is co-op walking dead? That’s one of the questions we posed to three seasoned retail marketers. Amidst the digital revolution, co-op advertising has stayed the same. To better understand challenges to innovation, Ben Carcio (Co-Founder and CEO, Promoboxx) interviews Cassie Heppner (Timberland), Alpesh […]

Meet Promoboxx’s new Director of Retailer Engagement, Evonne Wetzner! We are so excited to welcome her to our team, and to get to know Evonne better, we asked her a few questions. Check out her answers below! Tell us a little bit about yourself: For the last 3 ½ years, I worked in Market and […]

The Aligned Conference both challenges and inspires brand marketing efforts in local retail. It’s where those of us tasked with empowering independent retailers to become our brand’s best storytellers have learned a secret or two. Working with mom and pops requires perseverance to overcome a unique set of challenges. The Aligned community embraces the complexities, networking to learn from one another. Here are five […]

Meet Promoboxx’s newest Marketing Intern, Tyler Cumella! We are so excited to welcome him to our team, and to get to know Tyler better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself: I graduated from Boston University in 2014 with a degree in Film and Television, as well […]

Calling all passionate customer service rockstars who love solving problems and full-heartedly believe in local retailers. We’re looking at you! Company Overview: Promoboxx, a Digital Retail Marketing Platform, enables brands to increase local awareness by making their independent retailers better marketers. Position Overview: This first wave of Support Specialists will be founding members of a team with primary responsibility of providing Promoboxx’s […]