Sofia Papastamelos
From Cookies to Content: Strategies for a New Era of Home Goods Marketing
“Cookies, or popcorn?” the woman asked to my excitement. No, I was not at some carnival, or even a movie theatre. My 6-year-old self was with my mother at the local Kensington Furniture, notorious for showering their patrons with home-y treats during each visit. I dashed between dozens of bedroom sets, curiously opening drawers, examining […]