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The Promoboxx Blog

Ben Carcio Stop Scaring Your Retailers with Outdated, Nightmare-Inducing Co-Op Advertising

Halloween is here, but you should really leave the scare tactics to the haunted houses. Traditional co-op advertising programs are so outdated and inefficient that trying to implement them feels like trying to revive the dead. What is Co-op Advertising? Many national brands create a co-op account for each of their retailers. In each account, […]

Local Advertising brand
Isolde Decker-Lucke Know Your Audience – 87% of Appliance Consumers Shop In-Store

New data shows, appliance consumers make their purchases in-store. Local appliance dealers, rejoice! A new survey from Netsertive, a fellow supporter of independent businesses, shows that 87% of appliance shoppers researched their item online, but made their actual purchase at local dealer locations. The combination of a strong digital marketing and confident, knowledgeable in-store employees seals […]

Retail Marketing News brand
Isolde Decker-Lucke Why Orvis Puts Local Retailers First

Bill Reed, Director of Wholesale at Orvis and outdoor industry veteran, knows that confident and supported local retailers are essential to brand sales. Retailers have the crucial combination of technical knowledge and the opportunity to place the actual product in the hand of the consumer. This understanding helps to drive Orvis’ wholesale strategy and internal […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke Independent Retailers Matter: A Look Back at the Fourth Annual Aligned Conference

Wow… what a week! We are almost speechless here at Promoboxx… almost! 😉 Last week, marketers came to Boston’s seaport district from all across North America to be a part of the fourth annual Aligned Conference, the only national conference that focuses on strategies to develop alignment between brands and their local retailers. We are […]

Aligned Conference brand
Isolde Decker-Lucke How The Conservation Alliance Helps Brands Protect The Outdoors

Image Credit: Theresa Gulliver Promoboxx recently partnered with The Conservation Alliance, an organization of like-minded businesses that support and partner with grassroots environmental organizations to protect wild places for their habitat and recreation values. Through this partnership, The Conservation Alliance is using the Promoboxx platform to provide their member companies with stories about land and […]

Brand & Retailer Interviews brand
Ben Carcio Retailers Want More Tequila Flavored Beer

The recent National Retail Federation study “The State of Retail Small Businesses” is good news for digital savvy manufacturing brands. The National Retail Federation commissioned a survey of retail small business owners to better understand their sentiments around a number of key issues and the impact of policies and regulations on their businesses. The survey […]

Tips and Resources brand
Isolde Decker-Lucke 5 Questions with Aligned Speaker Sheldon Bailey from ADM

Next up in our Aligned Speaker Series is Sheldon Bailey, Consumer Business Manager at ADM Animal Nutrition. ADM is all about passion, commitment and good old fashioned work ethic, and Sheldon’s role makes him uniquely positioned to speak to the importance of a strong retailer strategy that focuses on digital marketing. Digital marketing plays a […]

Aligned Conference brand
Isolde Decker-Lucke 5 Questions with Aligned Speaker Shelley Kanther from the New England Appliance and Electronics Group

The Aligned Conference is right around the corner, so we want to introduce speaker Shelley Kanther from the New England Appliance and Electronics Group (NEAEG). Promoboxx partners with the NEAEG as part of their Preferred Digital Vendor Program, which is part of a larger group initiative to help local appliance stores embrace digital marketing. At […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke Retail Marketing Heroes: OluKai on In-Store Culture, Important Causes and More

Veronica Cano, Marketing Partnerships Manager at OluKai, sat down with Promoboxx to talk about how they prioritize their retailer network and their passion for Hawaiian culture in their products and marketing campaigns. We chatted with Veronica, who has been with the company for over four years, to better understand the key trends she is seeing […]

Brand & Retailer Interviews brand
Sonciary Honnoll Why Amazon Spark Misses the Mark on Customer Experience

Amazon recently introduced Amazon Spark, a social community centered around product discovery and purchase, with people who share similar interests. Influenced by Instagram and Pinterest, this officially marks Amazon’s entry into the world of social content marketing. Amazon wants to make it easy for consumers to shop products that often involve a considered buying process, […]

Tips and Resources brand
Isolde Decker-Lucke Connect With Millennials Through The Causes They Care About

There are roughly 80 million Millennials (those defined as being born between 1980 and 2000) in the United States currently. They are a unique market, and they spend around $600 billion (USD) each year. How is your brand going to capture the interest of these market-influencing millennials and what are they looking for in their […]

Tips and Resources brand
Isolde Decker-Lucke Why Did We Start Aligned?

The Aligned Conference was started in 2014 to fill a major gap in the marketing conference circuit.  Promoboxx employees were looking for a conference to attend where brands could come together and brainstorm on how they approached the retail marketing channel. We were surprised to find that there wasn’t a single current event that fit […]

Aligned Conference brand
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