Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of that brand by 68% (Source: IAB). Brand consistency is very important to consumers today. Customers are more likely to recognize a brand if all of the messaging they see surrounding that brand and its …

The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or …

For many brand and retail marketers, achieving marketing alignment and sales through their local retail channel are difficult challenges. Traditionally, co-op advertising programs have tried to align the national-to-local message between brands and retailers, but have failed. Why? Marketing budget dollars go unspent, digital program offerings are weak, retailers have to take time away from …

Christopher Degenaars, Cadence Cyclery’s Marketing Manager, sat down with the Promoboxx team this week to share his thoughts on building a community, his team’s focus on in-store events, and what he loves about Promoboxx. Since the fall of last year, Chris and the Cadence Cyclery team have used the Promoboxx platform to promote Specialized Bicycle …

Updated June 29, 2017 Promoboxx has released a new and improved mobile app for iOS and Android to help simplify and streamline the content-sharing process for retailers. The new app will enable retailers to share brand content and campaigns on the go through their phones. Overview of Mobile App for iOS and Android: -Retailer desktop …

Brands work hard to produce great content, but often struggle with retailer engagement. Retailers are busy store owners and digital marketing needs to be simple and easy for them to participate in brand campaigns. This low adoption makes marketing alignment between national and local channels virtually impossible. Retailer adoption and engagement are at the core …

With a strong passion for keeping things local, Wigwam is placing a renewed focus on its partnerships with specialty retailers in 2017. Similar to the pride the brand feels with its made in America craftsmanship, its specialty retailers are proud store owners who hand-select quality products that resonate best with their local markets. Luke Otten, Wigwam’s …

As CMO, you own the promise of your brand, but your retail partners own the experience. Your primary goal is to grow awareness; your pain lies in the disconnect between that awareness and the consumer experience (aka reality). You work tirelessly to address this gap. When it comes to retail partners, there are typically three …

Here at Promoboxx we love local retailers and look for opportunities to highlight their stories. In our latest Retailers Rule interview, we connect with Tom Heffner, owner of About All Floors. Tom is currently a member of Mohawk’s National Dealer Advisory Council and is well-versed in the flooring industry. Straight out of college he worked for …

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